Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information

An interactive television system comprising:

• a display monitor displaying video programs, graphics, and other viewable information;
• a memory storing multiple types of data including a database of television scheduling data and a database of advertising information;
• means for displaying a portion of the television scheduling data as an on-screen electronic television program guide and an advertisement based on the advertising information on the display monitor, a first area of a screen of the display monitor displaying the portion of the television scheduling data as vertically arranged program tiles, and a second area of the screen located horizontally adjacent to the first area displaying the advertisement, the second area being further divided into third, fourth, and fifth vertically arranged areas, each of the third, fourth, and fifth areas having the same height-to-width aspect ratio as the screen and occupying about {fraction (1/9)} of the area of the screen;
• means for selecting one of the displayed program titles in the first area;
• and
• means for selecting the displayed advertisement in the second area.