Printed medium activated interactive communication of multimedia information, including advertising

A system for communicating audio information via a network by initiating a communication from a printed medium containing content information associated with a party sponsoring link information on a portal server, the system comprising:

• a network;
• a first receiver that receives data conveyed by the printed medium, the data comprising the link information associated with the content information, the first receiver comprising:
• a memory;
• a user interface for receiving user input information, the user input information capable of being stored in the memory;
• and
• a communications bridge in communication with the network;
• a second receiver in communication with the first receiver, the second receiver capable of receiving and communicating the link information and the user input information via the network and receiving and conveying the audio information;
• wherein the portal server is in communication with the first receiver and with the second receiver via the network, and is capable of receiving the link information and the user input information, selecting the audio information corresponding to the link information and the user input information, and transmitting the audio information via the network to the second receiver.

A system for communicating video information via a network by initiating a communication from a printed medium containing content information associated with a party sponsoring link information on a portal server, the system comprising:

• a network;
• a first receiver that receives data conveyed by the printed medium, the data comprising the link information associated with the content information, the first receiver comprising:
• a memory;
• a user interface for receiving user input information, the user input information capable of being stored in the memory;
• and
• a communications bridge in communication with the network;
• a second receiver in communication with the first receiver, the second receiver capable of receiving and communicating the link information and the user input information via the network and receiving and conveying the video information;
• wherein the portal server is in communication with the first receiver and with the second receiver via the network, and is capable of receiving the link information and the user input information, selecting the video information corresponding to the link information and the user input information, and transmitting the video information via the network to the second receiver.

A system for communicating text information via a network by initiating a communication from a printed medium containing content information associated with a party sponsoring link information on a portal server, the system comprising:

• a network;
• a first receiver that receives data conveyed by the printed medium, the data comprising the link information associated with the content information, the first receiver comprising:
• a user interface for receiving user input information;
• and
• a communications bridge in communication with the network;
• a second receiver in communication with the first receiver, the second receiver capable of receiving and communicating the link information and the user input information via the network and receiving and conveying the text information;
• wherein the portal server is in communication with the first receiver and with the second receiver via the network, and is capable of receiving the link information and the user input information, selecting the text information corresponding to the link information and the user input information, and transmitting the text information via the network to the second receiver.

A system for communicating audio information via a network by initiating a communication from a printed medium containing content information associated with a party sponsoring link information on a portal server, the system comprising:

• a network;
• a first receiver that receives data conveyed by the printed medium, the data comprising the link information associated with the content information, the first receiver comprising:
• a user interface for receiving user input information;
• and
• a communications bridge in communication with the network;
• a second receiver in communication with the first receiver, the second receiver capable of receiving and communicating the link information and the user input information via the network and receiving and conveying the audio information;
• wherein the portal server is in communication with the first receiver and with the second receiver via the network, and is capable of receiving the link information and the user input information, selecting the audio information corresponding to the link information and the user input information, and transmitting the audio information via the network to the second receiver.

A system for communicating video information via a network by initiating a communication from a printed medium containing content information associated with a party sponsoring link information on a portal server, the system comprising:

• a network;
• a first receiver that receives data conveyed by the printed medium, the data comprising the link information associated with the content information, the first receiver comprising:
• a user interface for receiving user input information;
• and
• a communications bridge in communication with the network;
• a second receiver in communication with the first receiver, the second receiver capable of receiving and communicating the link information and the user input information via the network and receiving and conveying the video information;
• wherein the portal server is in communication with the first receiver and with the second receiver via the network, and is capable of receiving the link information and the user input information, selecting the video information corresponding to the link information and the user input information, and transmitting the video information via the network to the second receiver.