Advertising system

A removable display advertisement for use during a sporting event to be viewed by an audience for said sporting event, said removable display advertisement comprising:

• a first character located over at least a portion of a first shoulder blade on an exposed skin surface area of an athlete in said sporting event;
• a second character located over at least a portion of the second shoulder blade on said exposed surface area of said athlete;
• an advertising message for said audience of said sporting event, said advertising message including at least said first and second characters.

A method of advertising, said method comprising the steps of:

• providing an image of an advertisement, wherein said advertisement is formed on a back skin surface area of a boxer for a boxing match having an audience, said back skin surface area extending over and between the shoulder blades of said boxer, and wherein said advertisement is affixed on said back skin surface area, such that said advertisement extends over and between said shoulder blades of said boxer;
• and
• distributing said image of said advertisement such that said image of said advertisement is seen by consumers other than said boxing match audience.