Adhesive tape for adhering inserts to a page of a magazine

An adhesive tape for laminating a first substrate to a second substrate, said adhesive tape comprising:

• a carrier;
• a first adhesive layer on a first major surface of the carrier;
• a solution coated, non-tacky polymer layer on a second major surface of the carrier, wherein the non-tacky polymer layer consists of (i) a polymer selected from the group consisting of polyvinyl chloride, polyvinylidene chloride, polyvinyl alcohol, polyvinylacetate, polyvinyl pyrrolidone, and copolymers of vinylchloride and vinylacetate;
• and (ii) optional additives selected from the group consisting of a wetting agent, a thermo-sensitive dye, a defoamer, a plasticizer, a fungicide, diethylene glycol, a hydroxy modified rubber, an encapsulated fragrance, or a combination thereof;
• a second adhesive layer on a major surface of the non-tacky polymer layer opposite the carrier;
• and
• at least one release liner on the first adhesive layer, the second adhesive layer, or both the first and second adhesive layers;
• wherein the adhesive tape satisfies the following formula:
• A>C<B
• wherein A is the force necessary to peel said first adhesive layer from said carrier, B is the force necessary to peel said second adhesive layer from said non-tacky polymer layer, and C is the peel force necessary to peel the non-tacky polymer layer from said carrier.

A roll of adhesive tape consisting of:

• a carrier;
• a first adhesive layer on a first major surface of the carrier;
• a solution-coated, non-tacky polymer layer on a second major surface of the carrier;
• a second adhesive layer on a major surface of the non-tacky polymer layer opposite the carrier;
• an optional delamination control layer positioned between the carrier and the non-tacky polymer layer;
• and
• a single release liner separating the first adhesive layer from the second adhesive layer;
• wherein said roll of adhesive tape satisfies the following formula:
• A>C<B
• wherein A is the force necessary to peel said first adhesive layer from said carrier, B is the force necessary to peel said second adhesive layer from said non-tacky polymer layer, and C is the peel force necessary to peel the non-tacky polymer layer from said carrier.

An adhesive tape for laminating a first substrate to a second substrate, said adhesive tape consisting of:

• a carrier;
• a first adhesive layer on a first major surface of the carrier;
• a solution-coated, non-tacky polymer layer on a second major surface of the carrier;
• a second adhesive layer on a major surface of the non-tacky polymer layer opposite the carrier;
• an optional delamination control layer positioned between the carrier and the solution-coated, non-tacky polymer layer;
• and
• at least one release liner on the first adhesive layer, the second adhesive layer, or both the first and second adhesive layers;
• wherein said adhesive tape satisfies the following formula:
• A>C<B
• wherein A is the force necessary to peel said first adhesive layer from said carrier, B is the force necessary to peel said second adhesive layer from said non-tacky polymer layer, and C is the peel force necessary to peel the non-tacky polymer layer from said carrier.

A method of manufacturing an adhesive tape for releasably adhering a first substrate to a second substrate comprising the steps of:

• (a) providing a carrier;
• (b) solution coating a non-tacky polymer layer onto a first major surface of said carrier;
• (c) applying an adhesive layer to said non-tacky polymer layer and
• (d) applying an adhesive layer to a second major surface of said carrier opposite to said first major surface of said carrier,
• wherein said step (b) is carried out subsequent to step (a) and said adhesive tape satisfies the following formula:
• A>C<B
• wherein A is the force necessary to peel said adhesive layer from said carrier, B is the force necessary to peel said adhesive layer from said non-tacky polymer layer, and C is the peel force necessary to peel the non-tacky polymer layer from said carrier.