Systems and methods for contextually linking television program information

An intelligent electronic program guide system including a display screen comprising:

• a database local to a viewer for storing television schedule information including information about television programs and a plurality of subject matters associated with each television program;
• means local to a viewer for displaying on the display screen some of the schedule information in guide format;
• means local to the viewer for automatically generating a user preference file including a favorite subject matter about the television programs that a viewer would likely be interested in;
• means local to a viewer for automatically searching the database for matching a television program that includes the identified favorite subject matter;
• means local to a viewer for tagging the matched television program stored in the local database that includes the generated favorite subject matter;
• and
• means local to the viewer for automatically activating a function of the local program guide system responsive to the tagged television program.