Communication system for wireless communication of content to users

A communication device, comprising:

• a transmitter that transmits proximity information and display functionality level information to a communication system;
• a receiver that receives one or more data packets representing a content from the communication system based on the proximity information and the display functionality level information, wherein the one or more data packets are received with control information which defines how the content is presented at the communication device;
• and
• a controller that, based on the control information, presents the content at the communication device.

A method of communicating content with a communication device over a wireless channel comprising the steps of:

• receiving proximity information and display functionality level information from the communication device;
• determining an optimum data rate based on the proximity information;
• determining a content format based on the display functionality level information;
• and
• communicating the content with the communication device using the optimum data rate and the content format.