A cable coiling apparatus comprising a frame, a coiling basket mounted on the frame, a fixed guide arm mounted on the frame, a spinning guide arm mounted for rotation on the frame and multiple pairs of guide wheels mounted on the fixed guide arm and on the spinning guide arm for engaging a length of cable and guiding the cable during cable coiling and uncoiling operations, and cable guide apparatus forming a guide loop of about one turn disposed adjacent the frame, wherein the cable guide loop apparatus comprises a tubular duct having a first open end and a second open end through which the cable is fed during a coiling operation and through which the cable is advanced during an uncoiling operation.