Method, system, and apparatus for providing services in a privacy enabled mobile and Ubicom environment

A method of controlling the disclosure of personal data on a wireless network comprising:

• receiving an indication of a service opportunity from a service operator;
• requesting the service opportunity;
• if a user has an interest in the service opportunity, initiating a session with the service operator;
• determining a potential privacy risk associated with disclosure of the user profile data to the service operator;
• if the user consents to the potential privacy risk, sending at least a portion of the user profile data;
• and
• receiving the service opportunity personalized for the user.

A method of controlling the disclosure of personal data on a wireless network comprising:

• receiving a request for a service opportunity from a wireless device;
• sending service opportunity data;
• if a user has an interest in the service opportunity, initiating a session with the wireless device;
• requesting user profile data;
• receiving at least a portion of the user profile data from the wireless device, wherein the wireless device sends said at least a portion after determining a potential privacy risk associated with disclosure of the user profile data;
• and
• sending a personalized service opportunity to the user.

A method of controlling the disclosure of personal data on a wireless network comprising:

• receiving an indication of a service opportunity from a service operator;
• requesting the service opportunity;
• if a user has an interest in the service opportunity, initiating a session with the service operator;
• determining a potential privacy risk associated with disclosure of the user profile data to the service operator;
• if the user does not consent to the potential privacy risk, withholding at least a portion of the user profile data;
• and
• receiving the service opportunity in a default form.

A method of controlling the disclosure of personal data on a wireless network comprising:

• receiving a request for a service opportunity from a wireless device;
• sending service opportunity data;
• if a user has an interest in the service opportunity, initiating a session with the wireless device;
• requesting user profile data;
• and
• if the user does not consent to a potential privacy risk associated with disclosure of the user profile data to the service operator, sending the service opportunity in a default form.

A computer device for controlling the disclosure of user profile data comprising:

• a memory device;
• and
• a processor disposed in communication with the memory device, the processor configured to:
• store the user profile data;
• display the service opportunity to a user of the wireless device;
• restrict communication between the wireless device and a service operator based on a potential privacy risk associated with disclosure of the user profile data to the service operator;
• communicate with the service operator over a wired network;
• receive a service opportunity from the service operator;
• and
• evaluate the service opportunity to determine whether a user consents to disclosure of the user profile data for the service opportunity.

A computer readable medium for controlling the disclosure of user profile data comprising:

• code for storing the user profile data;
• code for displaying the service opportunity to a user of the wireless device;
• code for restricting communication between the wireless device and a service operator based on a potential privacy risk associated with disclosure of the user profile data to the service operator;
• code for communicating with the service operator over a wired network;
• code for receiving a service opportunity from the service operator;
• and
• code for evaluating the service opportunity to determine whether a user consents to disclosure of the user profile data for the service opportunity.

A system for intelligently distributing a commercial message to a user comprising:

• a wireless device carried by the user, the wireless device including user profile data that characterizes the user and a privacy component that restricts communication between the wireless device and a service operator based on a potential privacy risk associated with disclosure of the user profile data to the service operator;
• at least one geographically distributed access point;
• a server coupled to said at least one geographically distributed access point, the server including a database that stores at least a portion of the user profile data and at least one commercial message categorized by generic user characteristics;
• the wireless device sending a user identifying signal to the server through said at least one access point;
• and
• the server operating on the signal to select a message from its database associated with the generic user characteristics and sending the selected message to the wireless device via said at least one access point.