Web site management in a world wide web communication network through reassignment of the server computers designated for respective web documents based upon user hit rates for the documents

A computer program having code recorded on a computer readable medium Web document distribution from a Web resource site having a plurality of server computers of different computer powers comprising:

• means for storing at said Web resource site a plurality of source Web documents, each stored document having content controlled a by respective host,
• means for distributing the content of each of said stored source documents to Web receiving display stations in response to hits for said documents made from said receiving display stations,
• means for monitoring the rate of user hits for each of said stored plurality of source Web documents, and
• means for designating the server computers for said respective Web documents based upon said rate of user hits,
• means for charging each Web document host a distribution fee related to said rate of user hits for each document,
• means for setting a selected level of increase in the rate of user hits for each of said plurality of Web documents,
• means responsive to said level of increase in the rate of user hits for one of said plurality of Web documents, for offering to the host of said one documents an increase in said distribution fee, and
• means for changing the order of designation of server computers for said respective Web documents responsive to said host accepting said level of increase in said distribution fee.