In a World Wide Web communication network with user access via a plurality of data processor controlled interactive receiving display stations for displaying received hypertext documents of at least one display page containing text, images and a plurality of embedded hyperlinks, each hyperlink being user selectable to access and display a respective linked hypertext document, a system for precluding repetitive accessing of documents linked to hyperlinks in a plurality of hypertext documents comprising:
- means at a receiving display station for activating hyperlinks to linked documents,
- means responsive to said activating means for accessing said linked documents,
- user interactive means for discounting hyperlinks in received Web documents,
- means for keeping track of each discounted hyperlink in each received or accessed document, and
- means for precluding the accessing of any document linked to a previously discounted hyperlink in a subsequently accessed another Web document not previously received.