Control of video signal inversion frequency independently of frame or field frequency

A liquid crystal display apparatus comprising:

• a liquid crystal panel having a circuit substrate carrying thereon a plurality of pixel electrodes, a counter substrate carrying thereon a corresponding counter electrode disposed facing the pixel electrodes and a liquid crystal layer held between the circuit substrate and the counter substrate;
• a driving circuit for applying a voltage between said circuit substrate and said counter substrate;
• and
• control means for outputting a video signal to said liquid crystal panel for performing a display by said liquid crystal panel, wherein said control means comprises a switching means for changing over from an inversion of the polarity of the video signal per every one field to an inversion of the polarity of the video signal per every n fields (n being a positive integer not equal to 1) or vice versa, and controls said switching means so as to change the video signal of which polarity is inverted per every one field to the video signal of which polarity is inverted per every n fields during adjustment of a potential of said counter electrode.