Flowable preparations of the W/O emulsion type with an increased water content

A water-in-oil (W/O) emulsion having a viscosity of at most 5000 mPa·s, said W/O emulsion comprising:

• a) an aqueous phase comprising a content of water and water-soluble substances totaling at least 85% by weight, based on a total weight of the emulsion;
• b) an oil phase comprising a content of lipids, emulsifiers and lipophilic constituents totaling at most 15% by weight, based on a total weight of the emulsion, wherein the oil phase comprises at least 75% by weight based on the weight of the oil phase, of one or more substances selected from the group consisting of:
• i) non-polar lipids which are liquid at room temperature and have a polarity of greater than 30 mN/m;
• and
• ii) silicones of any polarity;
• c) at least one interface-active substance selected from the group consisting of substances of the formula (I);
• where A and A′ are identical or different organic radicals selected from the group consisting of branched and unbranched, saturated and unsaturated alkyl and acyl radicals and hydroxyacyl radicals having 10-30 carbon atoms, and also from the group consisting of hydroxyacyl groups connected to one another via ester functions in accordance with the following scheme:
• where R′ is selected from the group consisting of branched and unbranched alkyl groups having 1 to 20 carbon atoms and R″ is selected from the group consisting of branched and unbranched alkylene groups having 1 to 20 carbon atoms, and b is a number from 0 to 200;
• a is a number from 1 to 100:
• X is a single bond or the group:
• R1 and R2 independently represent H or methyl;
• and
• R3 is selected from the group consisting of H and branched and unbranched, saturated and unsaturated alkyl and acyl radicals having 1 to 20 carbon atoms.