US 6,647,257 B2 · System and method for providing targeted messages based on wireless mobile location

Abstract

A system and method is provided for inserting messages, and in particular, commercial information or advertisements, into a wireless mobile communication. The messages are targeted to the subscriber of the basis of: the location of the terminal at the time of the wireless mobile communication; demographic and personal preference data pertaining to the subscriber; responses made to the messages previously provided to the subscriber; or the historical movement patterns of the subscriber. In yet another alternative embodiment, the subscriber is queried at the conclusion to select one of several options. Based on the subscriber's response, the system may provide additional information relating to the targeted message; insert another message; forward a voce mail, e-mail, of facsimile copy of the targeted message to the subscriber; or establish a direct link with a representative of the sponsor of the message, such as a telemarketer.

Claims36

Dependent claims

A wireless mobile telephony system for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location and subscriber profile, said system comprising:

a wireless mobile terminal for initiating and receiving a wireless mobile communication comprising a call signal and wireless mobile location data included with said call signal, said terminal comprising a first transceiver for transmitting and receiving said call signal and said wireless mobile location data;
a base transceiver station in communication with said wireless mobile terminal, said base transceiver station comprising a second transceiver for transmitting and receiving said call signal and said wireless mobile location data;
a call management system in communication with said base transceiver station, said call management system comprising an ad chooser for choosing the message to be targeted to the mobile terminal identified by said call signal;
a first electronic data input, storage and retrieval device in electrical communication with said ad chooser, said first electronic data input, storage and retrieval device comprising a module that stores and selectively retrieves ad content data and ad target data, said ad content data comprising a plurality of messages and said ad target data comprising predetermined criteria for choosing the message to be provided to the subscriber from said plurality of messages of said ad content data;
and
a second electronic data input, storage and retrieval device in electrical communication with said ad chooser, said second electronic data input, storage and retrieval device comprising a module that stores and selectively retrieves predetermined subscriber profile data;
wherein said ad chooser chooses the message to be provided to the subscriber on the basis of comparison of said ad target data with said subscriber profile data, said mobile terminal identification, and said wireless mobile location data.

4 more elements

A method of providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of a combination of wireless mobile location and subscriber profile data, said method comprising the steps of:

(a) compiling a first electronic database comprising a plurality of messages and criteria for choosing the message to be provided to the subscriber from the plurality of messages;
(b) providing a wireless mobile terminal comprising a first transceiver for initiating and receiving a wireless mobile communication comprising a call signal and wireless mobile location data included with the call signal;
(c) extracting the wireless mobile location data from the wireless mobile communication initiated or received by the wireless mobile terminal;
(d) assigning a unique subscriber identification code to the wireless mobile terminal for identifying wireless mobile terminal associated with the subscriber;
(e) compiling a second database comprising subscriber profile data pertaining to the subscriber identified by the subscriber identification code;
(f) associating the subscriber profile data with the identified wireless mobile terminal;
(g) compiling a historic response database including past responses of the subscriber and past location movement patterns of the subscriber;
(h) providing the wireless mobile location data, the historic response data, and the subscriber profile data to a call management system comprising an ad chooser for choosing the message to be provided to the subscriber;
and
(i) utilizing the ad chooser to compare the criteria of the first electronic database with the wireless mobile location data, the historic response data, and the subscriber profile data to choose a message from the plurality of messages to be targeted to the subscriber.

7 more elements

Dependencies are inferred from the claim text.

System and method for providing targeted messages based on wireless mobile location

Life of this patent

System and method for providing targeted messages based on wireless mobile location

Life of this patent

Abstract

Claims36