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US 6,644,695 B2Granted
Method for merchandising mouse pads
OwnerDaniel L. O'Malleyinventor
Life of this patent
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OwnerDaniel L. O'Malleyinventor
Estimating the term…
A novel method of advertising in appropriate bound or unbound publications wherein the pages of the publication are folded in half and may be bound along one edge by either saddle-stitching or perfect-binding the pages at the center of the publication together, wherein a carrier member formed of a folded member that is appropriately bound into the publication and has at least one adhesive strip or a plurality of adhesive spots positioned adjacent one edge for mounting a substantially thinner mouse pad thereon for ease of removal and subsequent use. The mouse pad is formed of a thin generally transparent plastic material and carries advertising printed on the undersurface of the pad, which advertising is viewed through the transparent pad; the mouse pad acting to insure that the publication will flip open at the position of the pad so that the viewer or reader will see the advertising early in the inspection of the publication. The mouse pad may be glued onto the surface of a page in an unbound publication, onto the glue stub of a bindery hanger or onto a carrier card of either a single carrier card page or a folded over double page for the carrier card.
A method of providing a mass distribution of advertising in publications with bound or loose pages having printed material thereon and utilizing a substantially thinner mouse pad formed of a generally transparent plastic material having an upper surface and an undersurface with advertising printed on one surface thereof, the method comprising mounting at least a portion of said undersurface along one edge of said pad onto the surface of a page of a publication, said pages of the publication being bound along one edge, and a carrier member appropriately bound within the binding, said member being a single page carrier card that is adhesively joined to a page of the publication adjacent the bound edge thereof, said mouse pad being releasably secured onto said carrier member and is easily removable from the page for its intended use.
A method of providing a mass distribution of advertising in publications with bound or loose pages having printed material thereon and utilizing a substantially thinner mouse pad formed of a generally transparent plastic material having an upper surface and an undersurface with advertising printed on one surface thereof, the method comprising mounting at least a portion of said undersurface along one edge of said pad onto the surface of a page of a publication, said pages of the publication being bound along one edge, and a carrier member appropriately bound within the binding, said member being a bindery hanger adapted to be bound into the publication and including a counterbalance and a folded over glue stub, said glue stub carrying releasable glue for mounting the mouse pad thereon, said mouse pad being releasably secured onto said carrier member and easily removable from the page for its intended use.
Dependencies are inferred from the claim text.