Liquid crystal display of direct lighting type

A direct lighting type liquid crystal display device comprising:

• a display unit having a liquid crystal display panel for displaying information by an electrical and art optical characteristics of a liquid crystal and at least one source printed circuit board installed on an end portion of the liquid crystal display panel for applying an electrical signal to the liquid crystal display panel;
• a back light assembly having a frame including a receiving space, the display unit being mounted on the frame, a reflection plate installed beneath the receiving space for reflecting a light, a plurality of lamp units formed on the reflection plate and disposed along a longitudinal direction of the reflection plate for emitting the light, and a diffusion plate mounted over the lamp units for diffusing the light;
• and
• a control board formed beneath the frame and electrically connected to the source printed circuit board by flexible printed circuit connectors,
• wherein the lamp units have a plurality of lamps, each of the lamps including a hot electrode at a first end portion of each lamp and a cold electrode formed on a second end portion of each lamp, and lamp holders into which end portions, where the hot and the cold electrodes are formed, are inserted for protecting the lamps,
• wherein slide slots larger than the lamp holders arc formed at a corresponding portion to the lamp units, the corresponding portion being selected from width directional sides of the frame, and closing means for closing the slide slots are formed at the slide slots, respectively, and
• wherein a first end portion of each of the flexible printed circuit connectors is connected to the source printed circuit board, each of the flexible printed circuit connectors is bent toward a bottom face of the frame along a portion of the frame where the slide slots are not formed, the portion being selected from the width directional sides of the frame, and a second end portion of each of the flexible printed circuit connectors is connected to the control board.