System and method of driving a display device

A driver circuit for driving a display device so as to display a gray-scale image by driving pixels disposed at locations corresponding to respective intersections of a plurality of scanning lines extending along rows and a plurality of data lines extending along columns, said driver circuit comprising:

• a scanning line driver circuit that:
• selects out of said plurality of scanning lines a single scanning line during one horizontal scanning period,
• applies a selection voltage to said scanning line during one of two half periods that said horizontal scanning period has been divided into,
• selects a single scanning line adjacent to the previously selected scanning line during a subsequent horizontal scanning period, and
• applies a selection voltage to said adjacent scanning line during another of the two half periods that said horizontal scanning period has been divided into;
• and
• a data line driver circuit that applies a turn-on or turn-off voltage to a pixel at a location corresponding to the single scanning line selected by said scanning line driver circuit via a corresponding data line, such that the turn-on voltage is applied during a period with a length corresponding to a gray level in the period during which said selection voltage is applied, and the turn-off voltage is applied during the remaining period.

A display device for displaying a gray-scale image by driving pixels disposed at locations corresponding to respective intersections of a plurality of scanning lines extending along rows and a plurality of data lines extending along columns, said display device comprising:

• a scanning line driver circuit that:
• selects out of said plurality of scanning lines a scanning line during one horizontal scanning period,
• applies a selection voltage to said scanning line during one of two half periods that said horizontal scanning period has been divided into,
• selects a single scanning line adjacent to the previously selected scanning line during a subsequent horizontal scanning period, and
• applies a selection voltage to said adjacent scanning line during another of the two half periods that said horizontal scanning period has been divided into;
• and
• a data line driver circuit that applies a turn-on or turn-off voltage to a pixel at a location corresponding to the single scanning line selected by said scanning line driver circuit via a corresponding data line, such that the turn-on voltage is applied during a period with a length corresponding to a gray level in the period during which said selection voltage is applied, and the turn-off voltage is applied during the remaining period.