Method and apparatus for administering a survey

A system for administering a survey including a survey question and a respondent, the system comprising:

• means for creating a respondent question based on the survey question;
• means for transmitting the respondent question to the respondent;
• means for receiving a response from the respondent, the response corresponding to the respondent question;
• and
• means for applying an inconsistency test to the response to generate an inconsistency test result,
• wherein the means for receiving a response comprises:
• means for receiving responses from a plurality of respondents;
• and
• means for creating an adjusted question based on the responses and the survey question.

A method comprising:

• selecting a first value for a question parameter;
• generating a first respondent question having the first value for the question parameter;
• transmitting the first respondent question to the respondent;
• receiving a response to the first respondent question from the respondent;
• applying an inconsistency test to the response to the first respondent question to generate an inconsistency test result;
• selecting a second value for the question parameter based on the response to the first respondent question;
• and
• generating a second respondent question having the second value for the question parameter.

A method comprising:

• selecting a first value for a feature;
• generating a first object having the first value for the feature;
• selecting a second value for the feature,
• in which the second value is not equal to the first value;
• generating a second object having the second value for the feature;
• generating a first respondent question, the first respondent question including:
• the first object having the first value for the feature, and
• the second object having the second value for the feature;
• transmitting the first respondent question to a respondent;
• receiving a response to the first respondent question from the respondent,
• the response to the first respondent question indicating a preference of the respondent for the first object over the second object;
• applying an inconsistency test to the response to the first respondent question to generate an inconsistency test result;
• selecting a third value for the feature,
• in which the third value is not equal to the first value;
• generating a third object having the third value for the feature;
• generating a second respondent question, the second respondent question including:
• the third object having the third value for the feature, and
• the second object having the second value for the feature;
• and
• transmitting the second respondent question to the respondent.