Method and system for communicating advertising and entertainment content and gathering consumer information

A system for providing advertising, comprising:

• a mass media, non-interactive broadcast network operative to communicate a plurality of advertisements to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement and a query about a selected portion of the advertising content of at least one of the advertisements, the broadcast network further operative to communicate to the mass audience an offer of a reward as an incentive to submit a response to the query;
• a plurality of response devices, each operative by one of the recipients of the advertisements to communicate, through a medium other than the mass-media, non-interactive broadcast network, a respective response to the query;
• and
• an information gathering system operative to collect each response to the query communicated from the response devices,
• wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and
• wherein a grant of the reward is provided at a time subsequent to communication of the advertisements to at least one of the responding recipients based upon confirmation of the correct reply to the query.

A system for providing advertising via a distributed computing network, comprising:

• a mass media, non-interactive broadcast network operative to simultaneously communicate a plurality of advertisements via the distributed computer network to a mass audience comprising a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;
• a query communications media for communicating a query about a selected portion of the advertising content of at least one of the advertisements;
• a reward communications media for communicating an offer of a valuable reward as an incentive to submit a response to the query;
• a plurality of response devices, each operable by a recipient of the advertisements to communicate, through a medium other tan the mass-media, non-interactive broadcast network, a respective response to the query;
• and
• an information gathering system operative to collect each response to the query communicated from the response devices,
• wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content, and
• wherein a grant of the reward is based upon confirmation of the correct reply to the query, the reward grant provided at a time delayed from the communication of the response by the response devices and subsequent to communication of the advertisements to the recipients.

A method for providing advertising content, comprising:

• communicating through a mass media, non-interactive broadcast network a plurality of advertisements to a plurality of recipients, the plurality of advertisements comprising advertising content for each advertisement;
• communicating a query about a selected content portion of at least one of the advertisements;
• presenting an offer of a reward as an incentive for each recipient to submit a response to the query;
• collecting, trough a medium other than the mass-media, non-interactive broadcast network, the response to the query from each of responding ones of the recipients, wherein receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected content portion;
• and
• granting the reward to at least one of the recipients submitting the response to the query, wherein the reward grant is delayed from the submission of the response by the recipients and is provided at a time subsequent to communication of the advertisements based upon confirmation of a correct reply to the query presented to the recipients in connection with the advertisements.