System and method for providing demographically targeted information
AssigneeClubcom, Inc.
InventorsLev D. Virine, Todd G. Simpson
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Abstract
A system and method for providing demographically targeted information is disclosed. In the preferred embodiment, the system and method of the present invention generates and/or delivers information, such as audio, video and/or the like, to a user, such as a user of an exercise equipment in a gym or club environment, preferably based on the demographics of the user. The information may be provided to the user using one or more of a plurality of channels. A preferred embodiment method for presenting demographically targeted information to the user is disclosed. A preferred embodiment method for automatic generation of a demographic profile of the user in order to provide such demographically targeted information to the user is also disclosed.
Claims28
A method for automatic generation of a demographic profile of a user in order to provide information to said user based on said demographic profile of said user, comprising the steps of:
- receiving a user event;
- determining if said user event exists within a set of configuration data;
- determining the nature of said user event if said user event exists within said set of configuration data;
- applying linguistic analysis on said user event and converting the result of said linguistic analysis to a first type of information, if said user event does not have a first type of information associated with said user event;
- updating statistical data of said user based on said first type of information associated with said user event;
- and
- updating a demographic profile of said user based on said user statistical data.
Computer executable software code stored on a computer readable medium for automatic generation of a demographic profile of a user in order to provide information to said user based on said demographic profile of said user, comprising:
- code for receiving a user event;
- code for determining if said user event exists within a set of configuration data;
- code for determining the nature of said user event if said user event exists within said set of configuration data;
- code for applying linguistic analysis on said user event and converting the result of said linguistic analysis to a first type of information, if said user event does not have a first type of information associated with said user event;
- code for updating statistical data of said user based on said first type of information associated with said user event;
- and
- code for updating a demographic profile of said user based on said user statistical data.
Dependencies are inferred from the claim text.