A method of producing a magnetic recording medium, comprising a coating process in which a magnetic coat is formed by coating a surface of a continuously running web with a magnetic fluid ejected to an edge surface of a coating head through slits thereof, leaving edges in a width direction of the surface of the web uncoated, while relatively pressing the surface of the web and the edge surface of the coating head against each other and a primer coat is formed on the surface of the web prior to forming the magnetic coat on the surface of the web,
- wherein overcoatedly primed portions are formed on both sides of the magnetic coat in such a manner that the primer coat becomes wider than the magnetic coat and a release coat is formed on a back surface of the web at least at portions corresponding to the overcoatedly primed portions.