Online churn reduction and loyalty system
AssigneeOpenwave Systems Inc.
InventorsCynthia N. Dahm, Andrew L. Laursen
Life of this patent
Estimating the term…
Abstract
A method and system are disclosed for providing subscriber loyalty and retention techniques. These techniques are suitable for mobile devices with small screens and limited keypad communication. This system and method allows mobile subscribers who have been identified as being likely candidates for churning, to efficiently, visually and interactively, review an offer for a mobile service plan better meeting the subscriber's needs. The subscriber can review and execute the offer using the display and interface of a mobile device.
Claims20
A method for providing an offer for a subscriber service plan on a display screen of a mobile device when a user of said mobile device is identified, said method comprising:
- comparing customer profile information of said user to a group of predetermined thresholds in a server device;
- wherein said customer profile information comprises information relating to a user account associated with said mobile device;
- wherein said server device is coupled to a wired network compliant with a first communication protocol;
- generating an offer for a subscriber service plan in said server device directed to the mobile device when said customer profile information exceeds at least one of said predetermined thresholds;
- and
- forwarding an electronic notification corresponding to said generated offer for said subscriber service plan to the mobile device through a wireless network compliant with a second communication protocol, said notification comprising at least one uniform resource identifier addressing resource information of said offer.
A system for providing an offer for a subscriber service plan on a display screen of a mobile device that includes an input interface, said system comprising:
- a storage device for storing customer profile information associated with a user account and a group of predetermined threshold values relating to said customer profile information;
- and
- a processor coupled to said storage device, said processor operates to compare said customer profile information to said predetermined threshold values;
- identify user accounts associated with said customer profile information that exceeds one or more of said group of predetermined threshold values;
- generate an offer for a subscriber service plan directed to mobile devices associated with said identified user accounts;
- and forward electronic notices relating to said generated subscriber service plan to mobile devices associated with said identified user accounts, said electronic notices comprising at least one uniform resource identifier addressing resource information of said generated subscriber service plan.
Dependencies are inferred from the claim text.