Label holder with selectively attachable sign holder

A product information display apparatus for use with a merchandise support to display primary and secondary product information, the display apparatus comprising:

• a label holder comprising,
• a sleeve having front and rear walls defining an interior pocket sized to receive a label having primary product information, and
• a mounting member connected to the rear wall of the sleeve, the mounting member structured for attachment to the merchandise support;
• and
• a sign holder structured for selective attachment to the label holder to position a sign adjacent the front wall of the sleeve, the sign having secondary product information;
• a bridge linking the label holder and mounting member, the bridge, the label holder, and the mounting member defining an upper well and a lower well, the sign holder having a general C-shape, free ends of the C-shape defining a throat, the C-shape of the sign holder being defined upper and lower rear walls connected by a front wall, the upper well receiving the free end of the upper rear wall and the lower well receiving the free end of the lower rear wall.