Prescented and custom scented card insert

An insert sized to be freely inserted into an inner tube of a roll of paper towel or toilet paper, the insert being made from a material which will absorb a fragrance and which is bendable, the insert allowing fragrance to emit by evaporation from the insert into the air and onto the roll's inner tube and ultimately permeate the paper tissue material, said insert includes a plurality of perforated lines extending generally parallel along the length of the insert, the perforate lines allowing the insert to more easily conform to the shape of the inner tube and existing spindle as well as allowing a metering of the product by tearing along a perforated line to create small sections, said insert has a dye-cut shape and/or dye-cut perforations, said insert is presented with a fragrance formulation, and said fragrance formulation is applied to the insert at a load of about 0.09 gm/in.2.