Method and system for updating directed user-based dynamic advertising

Abstract

A method and system for dynamically communicating content to an occupant of a moving vehicle according to the location and direction of travel of the vehicle. Position information (such as Global Positioning System information) is used to determine the location and the direction of travel of the vehicle. The vehicle provides its location and direction of travel to a central source (e.g., a server computer system). The central source provides to the vehicle content as a function of the vehicle's location and direction of travel as well as other factors such as time of day. The central source can also provide instructions prescribing when and where content is to be displayed. Using the vehicle's position and direction of travel as well as other factors such as the time of day, a particular item of content can be selected and communicated to an occupant of the vehicle.

Dependencies are inferred from the claim text.