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US 6,545,596 B1Granted
Presenting information to mobile targets
AssigneeCisco Technology, Inc.
InventorBilly G. Moon
Life of this patent
Estimating the term…
Abstract
An advertising system includes a mobile apparatus that determines location information and presents an advertisement based on the location information. The system may also include an output device that presents a selected advertisement based on audience information associated with mobile advertising targets.
Claims33
A mobile advertising apparatus comprising:
- a location device operable to determine a first physical location of the apparatus and to determine a second physical location of the apparatus, the second physical location remote from the first physical location;
- a controller operable to determine a first advertisement based on the first physical location and to determine a second advertisement based on the second physical location;
- and
- an output device operable to present the first advertisement to a first group of mobile advertising targets within an effective range of the output device at the first physical location and to present the second advertisement to a second group of mobile advertising targets within an effective range of the output device at the second physical location.
1 more element
An advertising system for presenting advertisements to a plurality of mobile advertising targets within an effective range of a billboard comprising:
- a memory storing a plurality of advertisements;
- a controller operable to identify the mobile advertising targets, determine audience information associated with the mobile advertising targets, and determine a selected one of the advertisements based on the audience information;
- and
- the billboard operable to visually present the selected advertisement for viewing by the mobile advertising targets.
1 more element
A method for presenting advertisements comprising:
- determining a first physical location of a mobile output device;
- determining a first advertisement based on the first physical location;
- presenting the first advertisement using the output device to a first group of mobile advertising targets within an effective range of the output device at the first physical location;
- determining a second physical location of a mobile output device, the second physical location remote from the first physical location;
- determining a second advertisement based on the second physical location;
- and
- presenting the second advertisement using the output device to a second group of mobile advertising targets within an effective range of the output device at the second physical location.
4 more elements
Software for presenting advertisements operable to:
- determine a first physical location of a mobile output device;
- determine a first advertisement based on the first location of the output device;
- present the first advertisement using the output device to a first group of mobile advertising targets within an effective range of the output device at the first physical location;
- determine a second physical location of a mobile output device, the second physical location remote from the first physical location;
- determine a second advertisement based on the second physical location;
- and
- present the second advertisement using the output device to a second group of mobile advertising targets within an effective range of the output device at the second physical location.
4 more elements
A mobile advertising apparatus comprising:
- means for determining a first physical location of a mobile output device;
- means for determining a first advertisement based on the first physical location;
- means for presenting the first advertisement to a first group of mobile advertising targets within an effective range of the output device at the first physical location;
- means for determining a second physical location of a mobile output device, the second physical location remote from the first physical location;
- means for determining a second advertisement based on the second physical location;
- and
- means for presenting the second advertisement using the output device to a second group of mobile advertising targets within an effective range of the output device at the second physical location.
4 more elements
A vehicle comprising:
- a wheeled motive mechanism for moving the vehicle from a first physical location to a second physical location;
- a global positioning system (GPS) unit operable to determine a current physical location of the vehicle;
- a controller operable to determine a first advertisement based on the first physical location and to determine a second advertisement based on the second physical location;
- and
- a billboard operable to visually present the first advertisement to a first group of mobile advertising targets when the GPS unit determines that the vehicle is near to the first physical location, the output device further operable to present the second advertisement to a second group of mobile advertising targets when the GPS unit determines that the vehicle is near to the second physical location.
2 more elements
Dependencies are inferred from the claim text.