Sign decoration system with flexible holder

A method of removing a decoration from a holder having upper and lower edges at a first distance apart and inserted into associated tracks of a reader board comprising the steps of:

• a. gripping a suction cup to the decoration;
• b. applying force with the suction cup against the decoration;
• c. transferring the force from the decoration to a middle region of the holder;
• d. deflecting the holder middle region and causing the holder upper and lower edges to spread farther into the associated reader board tracks;
• and
• e. raising the suction cup to remove the decoration from the holder,
• whereby the steps of deflecting the holder middle region and causing the holder upper and lower edges to spread farther into the associated reader board tracks assure that the holder remains held in the reader board when removing the decoration from the holder.

Apparatus for displaying selected messages comprising:

• a. a reader board having first and second tracks;
• b. a decoration formed as a thin plate having opposed side edges that converge downwardly at a predetermined angle;
• and
• c. a holder comprising:
• i. a sheet of flexible material having first and second edges spaced apart a first distance and defining a plane;
• ii. a middle region between the first and second edges and lying forwardly of the plane, the middle region flexing in response to a force applied thereto in the direction on the plane to cause the first and second edges to spread apart to a second distance greater than the first distance;
• and
• iii. means for removeably securing the decoration side edges to the holder.