Mascara brush configured for loading from sidewall of container

An applicator for use with a mascara container of the type having a bottle having a continuous sidewall defining a product reservoir, the bottle having a threaded neck with an apertured wiper mounted thereon providing access to the product reservoir, the applicator comprising:

• A) a cap removably threadable onto the neck of the bottle and thereby adapted to close the mascara container;
• B) a rod extending from the cap, said rod extending through the apertured wiper and having a longitudinal axis extending to a distal end positioned generally centrally with respect to the continuous sidewall when the cap is secured on the bottle;
• and
• C) a brush having a stem formed independently of the rod and mounted to the distal end of the rod, the brush having a first portion extending outwardly from the longitudinal axis of the rod and a second portion extending downwardly along the longitudinal axis of the rod and offset therefrom, at least the second portion of the brush having bristles deployed for sweeping product from the continuous sidewall of the elongated bottle as the threaded cap is removed therefrom.