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US 6,477,704 B1Granted
Method of gathering and utilizing demographic information from request-based media delivery system
OwnerLawrence Cremiainventor
Life of this patent
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Abstract
A method of automatically delivering media based on audience requests. The method statistically identifies the most requested media content and assembles a play list from individual media segments in a catalog database. Demographic information gathered from the audience requests is used to dynamically insert commercial media segments into the play list. Demographically linked news and weather updates may also digitally recorded and interspersed between requested media segments.
Claims18
A method of delivering media content comprising the steps of:
- creating a membership database comprising the steps of:
- (a) obtaining an array of demographic information from an individual;
- (b) assigning said individual a unique membership ID;
- (c) storing said membership ID and said array of demographic information in said membership database;
- obtaining a request for media content comprising the steps of:
- (a) identifying said individual from said unique membership ID;
- (b) prompting said individual for selection of a media segment from a catalog database;
- (c) associating said media segment and said individual's array of demographic information in a request database;
- broadcasting media content comprising the steps of:
- (a) accessing said request database;
- (b) assembling a play list from the most requested media segments in said catalog database based on a predetermined formula;
- and
- (c) executing said play list.
10 more elements
Dependencies are inferred from the claim text.