Methods and apparatus for delivering targeted information and advertising over the internet
AssigneeNovaweb Technologies, Inc.
InventorsBaldev Krishan, Leo Chien Chang, Ronald G. Lambert
Life of this patent
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AssigneeNovaweb Technologies, Inc.
InventorsBaldev Krishan, Leo Chien Chang, Ronald G. Lambert
Estimating the term…
Apparatus and methods are provided for subsidizing Internet access through advertising using a “portal provider” that supplies a “mini-portal” to the users of selected Internet service providers (ISPs). The mini-portal includes communications hardware, for connecting to the Internet, and display software, for displaying advertisements or other messages from local non-volatile storage during idle time, such as when the user's computer is connecting to the Internet. Advertisers are sold access to display their advertisements through the display software, and the revenue thus generated may be used to subsidize providing the mini-portal and Internet access fees. A validation mechanism is provided wherein a validation server operated by the portal provider sends data to the mini-portal that helps keep the advertisements current, and gives the portal provider an ongoing role in providing advertisements to mini-portal users.
A computer implemented method for providing a subsidized Internet connection to a user having a mini-portal comprising a communication device for connecting to the Internet and display software that causes advertisements to be displayed on a screen of an Internet access device, the display software displaying the advertisements stored on the Internet access device when a first idle condition is met, the display software downloading the advertisements over the Internet and storing the advertisements on the Internet access device when a second idle condition is met, the method comprising:
A method of providing advertisements over the Internet, the method comprising:
A server that controls the access of one or more clients to advertising material, each of the one or more clients comprising a mini-portal device having a unique identifier, the mini-portal device comprising a communication device and display software that causes advertisements to be displayed on a screen of an Internet access device, the display software displaying advertisements stored on the Internet access device only when a first idle condition is met, the display software downloading the advertisements over the Internet and storing the advertisements on the Internet access device when a second idle condition is met, the server comprising:
An advertisement server, that sends pointers to advertisements to a mini-portal device, the mini-portal device comprising a communication device and display software that causes advertisements to be displayed on a screen of an Internet access device, the display software displaying advertisements stored on the Internet access device only when a first idle condition is met, the display software downloading the advertisements over the Internet and storing the advertisements on the Internet access device when a second idle condition is met, the advertisement server comprising:
Dependencies are inferred from the claim text.