Lighted flexible display device having a battery supply mount

In combination:

• an illuminated display frame for extending into a shopping aisle in such a way as to accommodate deflection from a neutral position to a deflected position and return from the deflected position to the neutral position, the frame comprising at least one low voltage lamp and a low voltage circuit;
• a base for mounting to a desired site adjacent to the aisle;
• a yield able connection accommodating said deflection at a site of rotation, the connection being interposed between the frame and the base;
• an independent source of low voltage electrical power carried adjacent to the base and electrical conductors spanning from one side of the deflection site at the power source to the other side of the deflection site at the circuit by which electrical power is communicated from the source to the circuit and thence to the lamp.

An illuminated pivoted marketing display assembly comprising:

• a sign carrying display comprising at least one source of illumination;
• a mounting base;
• a hinge mechanism interposed in connected relation between the display and the base so as to accommodate pivotal forcible displacement at the hinge mechanism of the display from a neutral to a displaced position and return to the neutral position when the force is removed;
• an independent power source carried by the hinge mechanism and electrical conductors traversing from the power source at the hinge mechanism across the hinge mechanism to the source of illumination.

A method of advertising products comprising the steps of:

• mounting a sign-carrying display, including a sign, at a base to a mounting site associated with the products in cantilevered relation;
• pivotably forcibly displacing the sign at a pivot region in respect to the base from a neutral cantilevered position to a displaced cantilevered position;
• biasing the sign so that it returns to the neutral cantilevered position when the force is removed;
• conducting electricity from a source adjacent to the base across the pivot region to the sign to illuminate one or more lamps carried by the sign independent of whether the sign is in the neutral position or is displaced to a position other than the neutral position.

An advertising deflectable illuminated display assembly for placement so as to extend from a mounting site, comprising a product storage and display location, generally perpendicularly into a shopping aisle when in a neutral position, the display assembly comprising:

• a peripheral frame;
• a viewing region within the frame into which at least one sign is removably positioned;
• at least one source of illumination carried by the frame;
• a source of electric power;
• a circuit comprising electrical conductors by which power is communicated from the source to the source of illumination;
• a base for attachment to the mounting site;
• a displaceable cantilevered coupling spanning between the frame and the base, the coupling comprising a rotor and a stator, the rotor and stator being interconnected to accommodate rotational displacement of the rotor in respect to the stator, and the stator being non-rotatably connected to the base;
• the rotatable cantilever coupling comprising biasing structure with memory urging the frame from a displaced position to the neutral position.

An advertising deflectable illuminated display assembly for placement so as to extend from a mounting site, comprising a product storage and display location, generally perpendicularly into a shopping aisle when in a neutral position, the display assembly comprising:

• a peripheral frame;
• a viewing region within the frame into which at least one sign is removably positioned;
• sources of illumination carried by the frame selectively presenting human readable data;
• a source of electric power carried by the frame;
• a circuit comprising electrical conductors carried by the frame by which power is communicated from the source to the source of illumination;
• a base for attachment to the mounting site;
• a displaceable cantilevered coupling spanning between the frame and the base, the coupling comprising a rotor and a stator, the rotor and stator being interconnected to accommodate rotational displacement of the rotor in respect to the stator, and the stator being non-rotatably connected to the base;
• the rotatable cantilever coupling comprising biasing structure with memory urging the frame from a displaced position to the neutral position.

An advertising deflectable illuminated display assembly for placement so as to extend from a mounting site, comprising a product storage and display location, generally perpendicularly into a shopping aisle when in a neutral position, the display assembly comprising:

• a peripheral frame;
• a viewing region within the frame into which at least one sign is removably positioned;
• at least one source of illumination carried by the frame;
• a source of electric power carried by the frame;
• a circuit comprising electrical conductors by which power is communicated from the source to the source of illumination;
• a based for attachment to the mounting site;
• a displaceable cantilevered coupling spanning between the frame and the base, the coupling comprising a rotor and a stator, the rotor and stator being interconnected to accommodate rotational displacement of the rotor in response to the stator, and the stator being non-rotatably connected to the base;
• the rotatable cantilever coupling comprising biasing structure with memory urging the frame from a displaced position to the neutral position.

A sign display for point-of-purchase advertising, comprising:

• a mounting bracket;
• a frame portion defining a space for receiving and retaining advertising material;
• a light source coupled to the frame portion;
• a power source operatively coupled to the light source;
• a flexion joint interconnecting the mounting bracket and the frame portion, the flexion joint allowing movement of the frame portion relative to the mounting bracket in side-to-side directions and up-and-down directions.

A sign display for point-of-purchase advertising, comprising:

• a mounting bracket;
• a frame portion defining a space for receiving and retaining advertising material;
• a light source coupled to the frame portion;
• a power source operatively coupled to the light source;
• a resilient necked-down portion interconnected between the mounting bracket and the frame portion, the necked-down portion allowing movement of the frame portion relative to the mounting bracket in side-to-side directions and up-and-down directions.

A sign display for point-of-purchase advertising, comprising:

• a mounting bracket;
• a frame portion defining a space for receiving and retaining advertising material;
• a light source coupled to the frame portion;
• a power source operatively coupled to the light source;
• a moveable joint interconnecting the mounting bracket and the frame portion;
• an adjustment device associated with the moveable joint to adjust the vertical orientation of the sign display.

An advertising display for placement along an aisle traversed by a customer, the display comprising:

• a frame;
• a window carried by the frame into which a sign is removably placed;
• at least one source of light associated with the frame;
• a circuit comprising concealed conductors carried at least in part by the frame for communication of electricity to the light source;
• an off-frame source of electricity connected to the circuit;
• a mount by which the display is releasably connected to a site where merchandise is stored in inventory for purchase;
• a flexion joint interconnecting the mounting bracket and the frame portion, the flexion joint allowing movement of the frame portion relative to the mounting bracket in side-to-side directions and up-and-down directions;
• the flexion joint comprising a return mechanism by which the pivoted sign-carrying frame is biased toward the at rest position.