Method and system for redirecting web page requests on a TCP/IP network

A web traffic monitor interposed into a communication path between one of a client or a subscriber and a web page content server which is operable to:

• A. intercept at least some web traffic originating from the one of the client or the subscriber;
• and
• B. determine whether the intercepted web traffic includes a request or originating the from one of the client or the subscriber for an intended web page which may be retrieved from the web page content server and:
• i. if the traffic does include the request for the intended web page, then determine, based on a predetermined criterion, whether it is appropriate to respond to the request for the intended web page by returning a replacement page;
• and
• a. if the predetermined criterion is satisfied, then retrieve the replacement web page from a web content shove server linked to the web traffic monitor and return the replacement web page to the one of the client or the subscriber, or
• b. if the predetermined criterion is not satisfied, then transmit the request for the intended web page on the communication path to the web page content server;
• or
• ii. if the traffic does not include the request for the intended web page, transmit the traffic to an appropriate location, in which
• C. the request for the intended web page includes one of a client or a subscriber data packet, comprising:
• i. an original one of a client or a subscriber destination address referring to the intended web page and
• ii. one of a client or a subscriber source address referring to the one of the client or the subscriber;
• D. the return of the replacement web page is accompanied via return traffic originating from the web content shove server including a shover data packet, comprising:
• i. a shover destination address referring to the one of the client or the subscriber and
• ii. a shover source address referring to the intended web page;
• and
• E. the web traffic monitor is further operable to:
• i. before retrieving the replacement web page:
• a. store the original one of the client or the subscriber destination address in a storage location,
• b. overwrite the original client/subscriber destination address in the one of the client or the subscriber data packet with a redirected destination address referring to the replacement web page,
• ii. after receiving the return traffic from the web content shove server:
• a. retrieve the original one of the client or the subscriber destination address from the storage location, and
• b. overwrite the shover source address in the shover data packet with the original one of the client or the subscriber destination address.

A method for redirecting web traffic, comprising the steps of:

• A. intercepting at least some of the web traffic on a communication path between one of a client or a subscriber and a web page content server and
• B. determining whether the intercepted web traffic includes a request originating from the one of the client or the subscriber for an intended web page which may be retrieved from the web page content server and:
• i. if the traffic does include the request for the intended web page, then determining whether a predetermined criterion is met, and
• a. if the predetermined criterion is met,
• 1) requesting a replacement web page other than that which was intended by the one of the client or the subscriber from a web content shove server and
• 2) returning the replacement web page to one of the client or the subscriber;
• or
• b. if the predetermined criterion is not met, the transmitting the request for the intended web page on the communication path to the web page content server, or
• ii. if the traffic does not include the request for the intended web page, transmitting the traffic to an appropriate location.

A method for redirecting web traffic, comprising the steps of:

• A. intercepting at least some of the web traffic on a communication path between one of a client or a subscriber and a web page content server and
• B. determining whether the intercepted web traffic includes a request originating from the one of the client or the subscriber for an intended web page which may be retrieved from the web page content server and:
• i. if the traffic does include the request for the intended web page, then determining whether a predetermined criterion is met, and
• a. if the predetermined criterion is met,
• 1) requesting a replacement web page from a web content shove server and
• 2) returning the replacement web page to the one of the client or the subscriber, or
• b. if the predetermined criterion is not met, then transmitting the request for the intended web page on the communication path to the web page content server, or
• ii. if the traffic does not include the request for the intended web page, transmitting the traffic to an appropriate location in which:
• C. the step of requesting the intended web page includes transmission of one of a client or a subscriber datapacket, comprising:
• i. an original one of a client or a subscriber destination address referring to the intended web page and
• ii. one of a client or a subscriber source address referring to the one of the client or the subscriber;
• D. the step of requesting the replacement web page is accomplished via return traffic originating from the web content shove server including a shover data packet, comprising:
• i. a shover destination address referring to the one of the client or the subscriber and
• ii. a shover source address referring to the intended web page;
• and
• E. and further comprising the steps of:
• i. before retrieving the replacement web page,
• a. storing the original one of the client or the subscriber destination address in a storage location,
• b. overwriting the original one of the client or the subscriber destination address in the one of the client or the subscriber data packet with a redirected destination address referring to the replacement web page,
• ii. after receiving the return traffic from the web content shove server,
• a. retrieving the original one of the client or the subscriber destination address from the storage location, and
• b. overwriting the shover source address in the shover data packet with the original one of the client or the subscriber destination address.

A computer readable medium having computer-executable instructions for redirecting web traffic by performing the steps comprising:

• A. intercepting at least some of the web traffic on a communication path between one of a client or a subscriber and a web page content server and
• B. determining whether the intercepted web traffic includes a request originating from the one of the client or the subscriber for an intended web page which may be retrieved from the web page content server and:
• i. if the traffic does include the request for the intended web page, then determining whether a predetermined criterion is met, and
• a. if the predetermined criterion is met,
• 1) requesting a replacement web page other than that which was intended by the one of the client or the subscriber from a web content shove server and
• 2) returning the replacement web page to the one of the client or the subscriber, or
• b. if the predetermined criterion is not met, then transmitting the request for the intended web page on the communication path to the web page content server;
• or
• ii. if the traffic does not include the request for the intended web page, transmitting the traffic to an appropriate location.

A computer readable medium having computer-executable instructions for redirecting web traffic by performing the steps comprising:

• A. intercepting at least some of the web traffic on a communication path between one of client or a subscriber and a web page content server and
• B. determining whether the intercepted web traffic includes a request originating from the one of the client or the subscriber for an intended web page which may be retrieved from the web page content server and:
• i. if the traffic does include the request for the intended web page, then determining whether a predetermined criterion is met, and
• a. if the predetermined criterion is met,
• 1) requesting a replacement web page from a web content shove server and
• 2) returning the replacement web page to the one of the client or the subscriber;
• or
• b. if the predetermined criterion is not met, then transmitting the request for the intended web page on the communication path to the web page content server;
• or
• ii. if the traffic does not include the request for the intended web page, transmitting the traffic to an appropriate location, in which:
• C. the step of requesting the intended web page includes transmission of one of a client or a subscriber data packet, comprising:
• i. an original one of a client or a subscriber destination address referring to the intended web page and
• ii. one of a client or a subscriber source address referring to the one of the client or the subscriber;
• D. the step of returning the replacement web page is accomplished via return traffic originating from the web content shove server including a shover data packet, comprising:
• i. a shover destination address referring to the one of the client or the subscriber and
• ii. a shover source address referring to the intended web page;
• and
• E. and further comprising the steps of:
• i. before retrieving the replacement web page;
• a. storing the original one of the client or the subscriber destination address in a storage location,
• b. overwriting the original one of the client or the subscriber destination address in the one of the client or the subscriber data packet with a redirected destination address referring to the replacement web page,
• ii after receiving the return traffic from the web content shove server,
• a. retrieving the original one of the client or the subscriber destination address from the storage location, and
• b. overwriting the shover source address in the shover data packet with the original one of the client or the subscriber destination address.