Shipping carton and display tray

An assembly for shipping and-displaying-products comprising:

• a shipping box having a top, bottom and side walls, said side walls having a removable strip extending around the side walls of the box that enable the upper portion of the box to be removed by removing the strip, and thereby leaving the lower portion of the box as a display tray with the lower portions of said side walls and said bottom wall forming walls of the tray, said tray being configured to support product packages in the tray in a manner to be readily viewed and accessible by a purchaser;
• and
• a holder in the tray for holding said packages in a position convenient for purchasers to remove a package from the tray, said holder including a plurality of slots for receiving stiff edges of the packages toehold the package upright in the tray, said holder having a first slotted section having a first edge adjacent a first side of the tray at a level spaced upwardly from the bottom of the tray, said first section extending downwardly from a first side of the tray towards the bottom of the tray and toward a second side of the tray spaced from the first side, said holder further having a second slotted section having a first edge adjacent the second side of the tray and spaced upwardly from the bottom of the tray, said second section extending from said second side of the tray toward the bottom of the tray and toward the first side of the tray, said sections intersecting in a line closer to the first side of the box than the second side of the box, said sections forming a slot that extends from the upper surfaces of the sections to the bottom of the box.