Golf club head with a face insert having indicia thereon

A putter-type golf club head comprsing:

• a club head body having a sole, a crown and a front face with a recess therein, the insert has a thickness of 0.100 inch to 0.750 inch the front face disposed between the crown and the sole, the club head body composed of a metal material;
• an insert for contacting a golf ball, the insert disposed within the recess of the front face, the insert comprising a substrate with an exterior surface and an interior surface, the insert having a thickness ranging from 0.125 inch to 0.500 inch, the exterior surface of the substrate having a protective coating thereon, the protective coating having a thickness of between 0.001 inch and 0.009 inch, the insert composed of a polyurethane material;
• indicia printed directly on the protective coating of the exterior surface of the insert, the indicia composed of an ultraviolet curable ink capable of withstanding playing conditions.