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AssigneeBig Media, Inc.
InventorsPaul D. Angles, Douglas O. Blattner
Estimating the term…
The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.
An advertisement provider computer for customizing advertisements to be transferred via the internet, comprising:
A method of providing a customized advertisement, comprising:
An advertisement provider computer for customizing advertisements to be transferred via the internet, comprising an advertising module executable at an advertisement provider computer, the advertising module configured to select an advertisement in response to the consumer accessing data offered by a content provider, the advertising module configured to select the advertisement based in part on consumer demographic information and content provider demographic information.
A method of providing a customized advertisement, comprising selecting with an advertisement provider computer, at least one advertisement based in part on consumer demographic data and content provider demographic data.
Dependencies are inferred from the claim text.