Retainer assembly for positive retention of floor mat

A two piece retainer assembly for permanent attachment to a floor mat for interacting with a hook-like fastener attached to a floor of a vehicle to positively retain the floor mat in place during use and for releasing the floor mat from the hook-like fastener for periodic removal from the vehicle, said two piece retainer assembly comprising:

• (a) an annular collar for placement on an underside of the floor mat to extend into a hole in the floor mat, said annular collar having a vertical upwardly extending wall forming an opening for receiving the hook-like fastener and a horizontal radially extending flange connected to the vertical upwardly extending generally circular wall;
• and
• (b) a locking cover coupler for mating with the annular collar, said locking cover coupler having (i) a base plate with a top side and a bottom side and having a vertical downwardly extending wall forming an opening for receiving the hook-like fastener and further dimensioned to frictionally engage the vertical upwardly extending wall of the annular collar, and further having at least two vertically extending latching tabs extending from the top side thereof and (ii) a cap hinged to the base plate, said cap having a hollow interior formed by an exterior wall, further said cap having at least two recessed slots on its outer surface to interact with the latching tabs of the base plate and a locking wall extending across the hollow interior wall of the cap to frictionally engage the hook-like fastener in the vehicle's floor during use,
• whereby closing the cap of the locking cover coupler causes the locking wall to frictionally engage the hook-like fastener and to frictionally engage the latching tabs of the annular collar to positively retain the floor mat while opening the cap frees the floor mat from the hook-like fastener for removal therefrom.