Coordinating delivery of supplemental materials with radio broadcast material

A system for coordinating the presentation of supplemental materials with radio broadcast material, the system comprising:

• a radio broadcast system configured to transmit to an Internet broadcasting system broadcast materials divided into a plurality of program segments, the program segments being accompanied by program data, the program data comprising a code identifying the accompanied program segment;
• an Internet broadcasting system configured to receive the program segments and program data and broadcast the received broadcast materials and program data to a plurality of media players over the Internet;
• a media player configured to receive the broadcast material and program data from said Internet broadcast system, transmit the program data to a first server, receive parameters transmitted by the first server, retrieve supplemental material identified by the parameters, present said supplemental materials at the media player in conjunction with the broadcast material, and retrieve additional supplemental materials in response to user interaction with the supplemental materials;
• the first server configured to receive the program data transmitted by the media player and determine and transmit the parameters for the program data back to the media player by accessing a table associating different respective program data with different respective parameters, the first server not transmitting broadcast material segments to the media player transmitted by the Internet broadcasting system to the media player.

One or more computer program products, disposed on one or more computer readable mediums, for coordinating the presentation of supplemental materials with radio broadcast material, the programs comprising instructions for causing one or more processors to:

• transmit to an Internet broadcasting system, from a radio station system, broadcast materials divided into a plurality of program segments, the program segments being accompanied by program data, the program data comprising a code identifying the accompanied program segment;
• receive the program segments and program data at the Internet broadcasting system and broadcast the received broadcast materials and program data to a plurality of media players over the Internet;
• receive at a media player the broadcast material and program data from said Internet broadcast system and transmit the program data to a first server;
• receive at the first server the program data transmitted by the media player and determine and transmit parameters for the program data back to the media player by accessing a table associating different respective program data with different respective parameters, the first server not transmitting broadcast material segments to the media player transmitted by the Internet broadcasting system to the media player;
• and
• receive at the media player the parameters transmitted by the first server, retrieve supplemental material identified by the parameters, present said supplemental materials at the media player in conjunction with the broadcast material, and retrieve additional supplemental materials in response to user interaction with the supplemental materials.