Systems, methods and computer program products for providing time and location specific advertising via the internet

A system for selecting an object to be displayed within a Web page requested by a user from a Web server, wherein the user makes the Web page request via a mobile Web client in communication with the Web server, comprising:

• means for obtaining user location information in response to a user request for a Web page to be displayed via a mobile Web client, wherein the user location information is obtained by the mobile Web client;
• means for transmitting the user request for the Web page to the Web server, wherein the Web page request contains the user location information;
• means for receiving the user request for the Web page at the Web server along with the obtained user location information that is contained within the Web page request;
• means for selecting an object to include within the requested Web page based on the obtained user location information contained within the Web page request;
• means for generating the requested Web page, wherein the generated Web page includes the selected object;
• and
• means for serving the generated Web page to the mobile Web client.

A computer program product for selecting an object to be displayed within a Web page requested by a user from a Web server, wherein the user makes the Web page request via a mobile Web client in communication with the Web server, the computer program product comprising a computer usable storage medium having computer readable program code means embodied in the medium, the computer readable program code means comprising:

• computer readable program code means for obtaining user location information in response to a user request for a Web page to be displayed via a mobile Web client, wherein the user location information is obtained by the mobile Web client;
• computer readable program code means for transmitting the user request for the Web page to the Web server, wherein the Web page request contains the user location information;
• computer readable program code means for receiving the user request for the Web page at the Web server along with the obtained user location information that is contained within the Web page request;
• computer readable program code means for selecting an object to include within the requested Web page based on the obtained user location information contained within the Web page request;
• computer readable program code means for generating the requested Web page, wherein the generated Web page includes the selected object;
• and
• computer readable program code means for serving the generated Web page to the mobile Web client.