Version testing in database mining
AssigneeUnica Technologies, Inc.
InventorsYuchun Lee, Ruby Kennedy, Robert Crites
Life of this patent
Estimating the term…
Abstract
Version testing in database based marketing includes building a model for each version, based on a random test sample of potential contacts selected from a data set for each version, scoring the dataset of records of potential contacts using each version's model to produce model scores for each version and converting the model scores for each version into response rate predictions. Techniques to represent the results of scoring the dataset are described.
Claims24
A method of version testing in database based marketing comprises:
- building a model for each of a plurality of versions, based on random test samples for each version selected from a dataset of potential contacts, each potential contact being associated with at least one record in the dataset;
- scoring the dataset of records of potential contacts using each version's model to produce a model score for each record in each version;
- converting the model score of each record in each version into a response rate prediction;
- and
- selecting a best version for each potential contact based on information about the response rate predictions.
A computer program product for conducting version testing in database based marketing comprises instruction for causing a computer to:
- build a model for each of a plurality of versions, based on random test samples for each version selected from a dataset of potential contacts, each potential contact being associated with at least one record in the dataset;
- score the dataset of records of potential contacts using each version's model to produce a model score for each record in each version;
- convert the model score of each record in each version into a response rate prediction;
- and
- select a best version for each potential contact based on information about the response rate predictions.
Dependencies are inferred from the claim text.