Online churn reduction and loyalty system
AssigneeOpenwave System Inc.
InventorsCynthia N. Dahm, Andrew L. Laursen
Life of this patent
Estimating the term…
Abstract
A method and system are disclosed for providing subscriber loyalty and retention techniques These techniques are suitable for mobile devices with small screens and limited keypad communication. This system and method allows mobile subscribers who have been identified as being likely candidates for churning, to efficiently, visually and interactively, review an offer for a mobile service plan better meeting the subscriber's needs. The subscriber can review and execute the offer using the display and interface of a mobile device.
Claims14
A method for automatically messaging subscribers, said method comprising:
- monitoring subscriber behavior to acquire and store subscriber behavior information for a plurality of subscribers, each using a mobile device;
- predicting a churn likelihood indicator for each of the subscribers based on the subscriber behavior information corresponding thereto;
- comparing the churn likelihood indicator with a predetermined threshold to produce a comparison result for each of the subscribers;
- and
- automatically sending an electric message to the mobile device corresponding to a subscriber being one of the subscribers when the subscriber is susceptible to churning based on the comparison result, the electronic message being automatically sent including an offer to a subscriber service opportunity that is being made available to the subscriber, wherein the electronic message is displayable on a display screen of the mobile device direct.
A method for automatically messaging subscribers, said method comprising:
- receiving a customer service message at a mobile device of a subscriber, the customer service message including a list of selectable service opportunities, and the customer service message being automatically generated and forwarded to the mobile device by a service provider to the mobile device for the subscriber based on a likelihood that the subscriber will churn;
- notifying the subscriber of the customer service message;
- displaying the list of selectable service opportunities on a display screen of the mobile device when the subscriber responds to the customer service message;
- and
- sending to the service provider a message identifying one of the selectable service opportunities when the one of the selectable service opportunities is accepted by the subscriber.
A computer readable medium including computer program code for automatically messaging subscribers, said computer readable medium comprising:
- computer program code for monitoring subscriber behavior to acquire and store subscriber behavior information for a plurality of subscribers, each using a mobile device;
- computer program code for predicting a churn likelihood indicator for each of the subscribers based on the subscriber behavior information corresponding thereto;
- computer program code for comparing the churn likelihood indicator with a predetermined threshold to produce a comparison result for each of the subscribers;
- and
- computer program code for automatically sending an electronic message to the mobile device corresponding to one of the subscribers when the subscriber is susceptible to churning based on the comparison result, the electronic message being automatically sent including an offer to a subscriber service opportunity, wherein the electronic message is displayable on a display screen of the mobile device.
Dependencies are inferred from the claim text.