A process of increasing the lifetime of an alkylation/transalkylation catalyst employed in the alkylation of a benzene feedstock with an alkylating agent, or employed in the transalkylation of a benzene feedstock with a polyalkylated benzene, the process comprising contacting a benzene feedstock having a water concentration of less than 200 ppm by weight with a solid acid selected from the group consisting of acidic aluminas, silicas, silica-aluminas, clays, zeolites and mesoporous aluminosilicates at a temperature greater than 130° C. but less than 300° C. prior to the benzene feedstock participating in liquid phase alkylation or transalkylation using an alkylation/transalkylation catalyst selected from the group consisting of acidic mordenite, acidic beta zeolite, acidic Y zeolite, acidic omega zeolite, acidic L zeolite, and crystalline magnesium silicates.