Internet advertising system

A server system for providing advertisements in response to HTML references from a web page, each HTML reference includes information identifying the source of said web page, said server system including,

• a data base of advertisements,
• a data base of viewer information including information concerning prior HTML references,
• means for accepting proposed bids which specify a monetary amount for providing a particular advertisement in response to web page HTML references which satisfy specified criteria, said specified criteria including information included in said HTML reference and information from said data base of viewer information,
• means for determining if a particular HTML reference satisfies said specified criteria,
• means for selecting the highest bid which satisfies said specified criteria, and
• means for responding to said HTML reference with the particular advertisement specified bit said selected bid.

A system for placing advertisements on web pages on the world wide web which are accessed by a viewer,

• a first server which stores advertisements, said web pages having HTML references to said first server,
• a data base of information on viewers,
• bid input means for accepting bids to place advertisements on web pages which have particular characteristics and which are accessed by viewers having particular characteristics, and
• bid selection means for selecting the highest bid for placement of an advertisement on a particular web page.

A system for displaying advertisements to viewers who access a web page comprising

• a web server which stores a plurality of advertisements,
• bid input means for providing to said system bids specifying characteristics of users and web sites where it is desired to display advertisements and a dollar bid for the right to display an advertisement on a site with the specified characteristics
• a server system which includes means for evaluating bids, for selecting one of said advertisements in response to said bids and for designating to said web server which of said advertisements should be displayed,
• whereby the particular advertisement that is displayed to a viewer is determined by a bidding process.

A method of placing advertisements on web pages on the world wide web which are accessed by a viewer utilizing a browser,

• storing advertisements in a data base on a first server, said web pages having HTML references to said first server,
• maintaining a data base of information on viewers,
• accepting bids to place advertisements on web pages which have particular characteristics and which are accessed by viewers having particular characteristics,
• selecting the highest bid for placement of an advertisement on a particular web page.

A system for placing advertisements on web pages on the world wide web, said web pages being accessed by viewers, each viewer utilizing a browser,

• a first server which stores advertisements, said web pages having HTML references to said first server,
• a data base of information on viewers and on the web sites that have been accessed by particular browsers,
• bid input means for accepting bids to place advertisements on web pages which have particular characteristics and which are accessed by particular browsers which have been previously used to access web pages having particular characteristics,
• bid selection means for selecting the highest bid for placement of an advertisement on a particular web page which has particular characteristics and which has been accessed by a browser which previously has accessed particular web sites.

A system for determining which advertisement to place on a web page that has been accessed by a viewer using a browser,

• a first web server which has stored thereon advertisements, said web page having a HTML reference to said first web server,
• a client server which provides means for entering bids to place particular advertisements on particular web pages which have particular characteristics and which are accessed by particular browsers which have previously accessed particular web pages,
• a viewer data base which has information concerning which web pages have been accessed by particular browsers,
• a view server which evaluates the bids which have been entered and selects the highest bid for displaying an advertisement on a particular web page.

A method for placing advertisements on web pages on the world wide web, said web pages being accessed by viewers, each viewer utilizing a browser,

• storing advertisements on a first server, said web pages having HTML references to said first server,
• storing a data base of information on viewers and on the web sites that have been accessed by particular browsers,
• providing bids to place advertisements on web pages which have particular characteristics and which are accessed by particular browsers which have been previously used to access web pages having particular characteristics,
• selecting the highest bid for placement of an advertisement on a particular web page which has particular characteristics and which has been accessed by a browser which previously has accessed particular web sites.

A computerized method for supplying and pricing electronic advertisements, comprising:

• a. Storing client profile information in a computer database;
• b. Providing the client profile information to advertisers;
• c. Receiving electronic bids from said advertisers for specific advertisements to be presented to clients with matching client profile information;
• d. Selecting the highest bid among the electronic bids received within a specified time period;
• e. Transmitting the selected electronic advertisement to the matching clients;
• f. Calculating the delivery fee for the selected advertisement;
• and
• g. Generating and transmitting an advertising bill to the corresponding advertiser.

A computerized method for supplying and pricing electronic advertisements, comprising:

• a. Storing client profile information in a computer database;
• b. Providing the client profile information to advertisers;
• c. Receiving electronic bids from said advertisers for specific advertisements to be presented to clients with matching client profile information;
• d. Selecting the highest bid among the electronic bids received within a specified time period;
• and
• e. Transmitting the selected electronic advertisement to the matching client.