Method and apparatus for providing on-demand electronic advertising

A broadcasting system comprising:

• a processor coupled to a display device, the processor configured to control the system to provide on-demand advertising by,
• receiving advertising information for at least one item along with a broadcast of a program, wherein the at least one item is associated with at least one scene of the program;
• displaying an advertising mark for the item on a display along with the associated scene of the broadcasted program, wherein displaying an advertising mark comprises a non-advertisement mode and a stored advertisement mode, the advertising marks being disabled in the non-advertisement mode and the advertising marks being stored before display in the stored advertisement mode;
• and
• upon selection of the advertising mark by a viewer, displaying the advertising information on the display along with the broadcast of the program.

A computer readable medium containing executable instructions which, when executed in a processing system, causes the system to perform a method for on-demand advertising, the method comprising:

• receiving advertising information for at least one item along with a broadcast of a program, wherein the at least one item is associated with at least one scene of the program;
• and
• displaying an advertising mark for the at least one item on a display along with the associated at least one scene of the broadcasted program, and upon selection of the advertising mark by a viewer, displaying the advertising information on the display along with the broadcasted program,
• the medium further comprising a plurality of display modes including a non-advertisement mode and a stored advertisement mode, wherein the stored advertisement mode causes all of the advertising information for the program to be stored, wherein the stored advertising information is recalled and viewed at a time that is different from a display time of a scene in which an advertised item appears.