Method and apparatus for detecting actual viewing of electronic advertisements
AssigneeInternational Business Machines Corporation
InventorsMaria Azua Himmel, Viktors Berstis
Life of this patent
Estimating the term…
Abstract
An apparatus and method are presented for determining actual viewing times electronic advertisements were seen by a user of a Web browser or the like while viewing documents containing advertisements. A timing manager JAVA application in combination with JAVA scripts or other dynamic HTML and cookies are used in this determination.
Claims15
A method of detecting when an advertisement, displayed in a browser window, is actually viewable by a user, the method of comprising the steps of:
- detecting when a predefined amount of the advertisement has been viewable by a user for a predefined time interval;
- and
- recording, in response to the detecting step, an identification of the advertisement, and the predefined time interval.
An apparatus for detecting when an advertisement, displayed in a browser window, is actually viewable by a user, the apparatus comprising:
- means for detecting when a predefined amount of the advertisements has been viewable by the user for a predefined interval of time;
- and
- means for recording, in response to detection by said means for detecting, an identification of the advertisement, and the predefined interval of time.
A computer program product comprising:
- a computer readable usable medium having computer readable program code means embodied in the medium for detecting when an advertisement, displayed in a window, is actually viewable by a user, the computer readable program code means including:
- means for detecting when a predefined amount of the advertisement has been viewable by the user for a predefined interval of time;
- and
- means for recording, in response to the detection, an identification of the advertisement, and the predefined interval of time.
Dependencies are inferred from the claim text.