Dual message advertising display system

Abstract

A dual message advertising display system having a variable electronic display and a fixed printed display formed on a shared display screen. The display screen includes fixed information printed thereon, such as an advertisement, logo, or other message. The display screen further includes a plurality of apertures formed there through to provide visual access to an electronic display positioned behind the display screen. The apertures are formed a predetermined spacing apart from each other so that the fixed information printed on the display screen remains easily perceivable and non-distorted to an onlooker. The predetermined spacing of the apertures is also selected to cause the message appearing on the electronic display to obscure the fixed printed information on the display by causing the onlooker to focus upon the electronic display message when activated. The electronic display is connected to a programmable control unit which allows the information displayed on the electronic display to be variably controlled. The fixed printed information on the display screen remains viewable at all times when the electronic display message is not activated. Thus, the onlooker will not simultaneously perceive both the fixed printed information on the display screen and the electronic display message. This arrangement of the display system allows both fixed printed information and variable informational to be displayed on a shared display area. The display system may further include an audio speaker for outputting an audible signal which is synchronized with the message appearing on the electronic display.

Dependencies are inferred from the claim text.