Service supply apparatus for supplying a service of a broadcasting program with attribute information of the program

A service supply apparatus, comprising:

• broadcasting data storing means for storing service content information indicating contents of a broadcasting program as broadcasting data;
• service addition information preparing means for preparing service addition information, in which attribute information indicating an attribute of the service content information of the broadcasting program stored in the broadcasting data storing means and content information indicating contents of an added-service are included as broadcasting data;
• and
• broadcasting data transmitting means for transmitting the service content information of the broadcasting program stored in the broadcasting data storing means and the service addition information prepared by the service addition information preparing means to one or more receiving terminal apparatuses of one or more viewers to display the content information of the service addition information with the service content information in a particular receiving terminal apparatus of a particular viewer to show the particular viewer the added-service suiting the particular viewer in cases where the attribute of the service content information indicated by the attribute information of the service addition information suits an attribute of the particular viewer.

A receiving terminal apparatus of a current viewer comprising:

• attribute information storing means for storing viewer attribute information indicating a personal attribute of the current viewer;
• broadcasting data receiving means for receiving service content information indicating contents of a broadcasting program and service addition information, in which attribute information indicating an attribute of the broadcasting program and content information indicating contents of an added-service are included, from a service supply apparatus;
• attribute information collating means for collating the service addition information received by the broadcasting data receiving means with the viewer attribute information stored in the attribute information storing means and judging whether or not the attribute of the service content information of the broadcasting program suits the personal attribute of the viewer;
• and
• broadcasting program reproducing means for reproducing the service content information of the broadcasting program received by the broadcasting data receiving means, in cases where it is judged by the attribute information collating means that the attribute of the service content information of the broadcasting program suits the personal attribute of the viewer, and displaying the content information included in the service addition information with the service content information to show the current viewer the added-service suiting the current viewer.