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AssigneeCatalina Marketing International, Inc.
InventorsRobert Anthony Uecker, Michael James Ward, Baxter Hayes Byerly, Jr.
Estimating the term…
A system for generating targeted advisory messages for pharmacy patients based on selected monitored data components of each transaction. When a pharmacy computer prints transaction data, the system monitors the data using printer data capture hardware interposed between the pharmacy computer and its printer. An additional processor compares selected components of the monitored transaction data with preselected combinations of the these components in a database. The database associates the preselected combinations of transaction data components with advisory message components retrieved from the database and used to build an advisory message for output to a printer, which may be the pharmacy computer or an additional printer. Targeting of the advisory messages is based on selected combinations of the identity of the drug being dispensed to the patient, the patient's age and gender, the new or renewal status of the prescription, and the identity of the party primarily responsible for payment to the pharmacy for the transaction.
A method for generating targeted messages to pharmacy patients, said method comprising the steps of:
An apparatus for generating targeted messages to pharmacy patients, for use in a pharmacy computer system having a pharmacy processor and at least one printer, the apparatus comprising:
Dependencies are inferred from the claim text.