Marketing system, information communications method, and recording medium with dual communications means for acquiring and transmitting information

An information communications method in a marketing system comprising the steps of:

• connecting an information server with a WAN (wide area network), said information server providing guidance information including product information about selling a product and instructions information about an order;
• connecting terminal equipment to said WAN;
• acquiring said guidance information from said information server through said WAN, and displaying on a display of said terminal equipment said product information and particular information for an order in said guidance information acquired;
• pointing, with a pointing device, said particular information on the display of said terminal equipment;
• enabling input of order information about an order of a product in response to a pointing of said pointing device;
• transmitting said order information from said terminal equipment through a communications network other than said WAN;
• and
• receiving said order information by order accepting equipment through said communications network other than said WAN.

A recording medium having program code means readable by a CPU in terminal equipment of a system in which said terminal equipment is connected with an information server through a WAN (wide area network) so that product information is sent from said information server to said terminal equipment, said recording medium comprising:

• program code means started when said product information and particular information for an order is displayed on a display of said terminal equipment;
• wherein said program code means comprising:
• program code means for accepting order information input in said terminal equipment;
• and
• program code means for transmitting said order information from said terminal equipment to order accepting equipment through a communications network other than said WAN.