System and method for profiling customers for targeted marketing

A method of compiling customer data using an online interaction between a customer and a survey system, comprising:

• providing the customer with customer questions;
• receiving responses to the customer questions from the customer;
• storing data associated with the responses in the survey system;
• providing the customer with a feedback page, graphically illustrating data associated with the customer's standing in a selected peer group;
• providing the customer with options operable to adjust the customer's actual demographic to a hypothetical demographic;
• receiving and processing data associated with hypothetical demographic, changes from the customer;
• displaying hypothetical feedback information, graphically illustrating the hypothetical standing of the customer within the selected peer group such that the customer can see the effect of the hypothetical demographic changes;
• receiving a business identification number and a customer identification number;
• matching the business identification number with data in at least one table;
• matching the customer identification number with data in at least one table;
• and
• generating data sets for display based on the data in the at least one table.

A customer survey system, comprising:

• a business interface operable to interact with a data processing system associated with a business;
• a customer interface operable to interact with a data processing system associated with a customer;
• and
• a survey system operable to supply the customer data processing system with customer questions, receive and store responses, provide a feedback page, provide what-if options, receive hypothetical demographic changes, and display hypothetical feedback information.

A customer survey system, comprising:

• a business interface operable to interact with a data processing system associated with a business;
• a customer interface operable to interact with a data processing system associated with a customer;
• and
• a survey system operable to supply the business data processing system with targeted marketing reports, the targeted marketing reports dynamically generated based on a set of decision rules, the set of decision rules dynamically generated based on data received from the customers.