A method of cracking and isomerizing a hydrocarbon feedstock selected from hycarbon chains of C32 or higher and molecular weights greater than about 500 comprising contacting the feedstock with an anion-modified metal oxide catalyst wherein the metal oxide is selected from the group consisting of ZrO2, HfO2, TiO2 and mixtures thereof in the presence of hydrogen gas at a pressure of not less than about 100 psig (cold) at a temperature from greater than about 300° C. to about 600° C. and for a time sufficient to crack and isomerize the feedstock, wherein the anion is WO3 and the anion-modified metal oxide catalyst is promoted with Pt, Ni, Pd, Rh, Fr, Ru, and Mn and Fe in combination or mixtures thereof.