Network gaming system

A method of playing a game, comprising:

• generating electronic game tokens for playing the game, said game tokens played in instances of the game to affect outcomes of the instances;
• receiving player identification data prior to at least a first player playing the game, wherein said identification data is used to identify information related to the first player in subsequent instances of the game;
• first playing a first instance of the game interactively with the first player and a substantially electronic game playing module, wherein said game playing module plays a first sequence of said game tokens;
• second playing a second instance of the game interactively with a second player and said game playing module, wherein said first and second game instances overlap in time, and wherein said game playing module plays a second sequence of game tokens when playing said second instance of the game;
• wherein said first and second sequences have at least different game tokens in at least one identical game token position, in each of said first and second sequences;
• and
• presenting to the first player, during said first instance, an advertisement capable of changing to a different advertising presentation when the first player responds to said advertisement, wherein said change to said different advertising presentation does not change an availability to subsequently perform game plays of said first instance.

A method of viewing a presentation related to one of a product and a service while playing a game on a network, comprising:

• communicating with a server network node that provides network access to one or more games capable of being played using communications on said network;
• playing one of said games using communications between a first user node and said server network node;
• presenting a first presentation at said first user node, wherein said first presentation is presented between two plays of the game and wherein said first presentation is capable of being replaced by a different second presentation without changing a play of the game;
• detecting an action in response to said first presentation;
• transmitting a data item indicative of said action to a second network node not contacted for the playing of the game with the user;
• conducting a network communication between the user and the second network node, in response to said data item, for information related to the purchase of at least one of:
• a product and a service.

A method of advertising on the Internet, comprising:

• activating by an Internet accessible user node, an instance of an interactive service available at a first Internet accessible node via a first Internet connection;
• first presenting a first presentation, via the Internet, to a user at said user node, during Internet interactions between the user and the service, wherein said first presentation identifies at least one of a purchasable product and a purchasable service;
• and wherein said first presentation is:
• unrequested by the user, and substantially unrelated to a performance of the service by the user;
• transmitting data, via an Internet communication, indicative of an action by the user in response to said step of first presenting;
• receiving, via the Internet, a second presentation for presenting to the user, wherein said second presentation is determined using said data, said second presentation also identifying one of a purchasable product and a purchasable service;
• and
• second presenting to the user said second presentation during the first Internet connection.

A method for providing advertising related information while playing a game on a communications network, comprising:

• contacting a game playing network node by a user at a user network node;
• initiating an instance of the game by the user at the user network node, wherein the instance includes a plurality of user plays;
• first receiving one or more advertising related presentations by the user for presentation during a playing of the instance of the game, wherein for at least a duration of time between a pair of some of the user plays, a first of said one or more advertising presentations is presented at the user network node, wherein said first advertising related presentation was not presented to the user during the instance of the game between a different pair of some two of the user plays, wherein at least one of said advertising related presentations is interactive and has network node identifying information for accessing an additional network node different from said game playing network node, said additional network node having an additional presentation responsive to a user input to said at least one advertising related presentation;
• transmitting for said at least one advertising related presentation, user response data to said additional network node, wherein said user response data is related to one or more responses by the user to said at least one advertising related presentation;
• second receiving by the user network node another advertising related presentation providing additional information about a product or service advertised in said at least one advertising related presentation.

A method of advertising on the Internet, comprising:

• for each of one or more users accessing the Internet, the following steps are performed:
• first transmitting, from the user, an Internet request for contacting a providing node of the Internet, said providing node provides access to one or more display presentations for a service with which the user desires to interact, wherein said request has associated therewith an Internet address for contacting the providing node, and wherein said interactive service is interactive via the Internet with the user;
• first receiving, via the providing node, said one or more display presentations for presenting on at least a portion of a display of a user node by which the user accesses the Internet;
• first presenting, by the user node, overlapping with a display of at least one of the display presentations, a first one or more advertising presentations for providing information related to one or more of a product and a service, wherein said first one or more advertising presentations are received via the Internet in response to Internet transmissions by the providing node, and displayed on at least a portion of said display;
• second presenting, by the user node over time, one or more additional advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein each of at least most of said additional advertising presentations is:
• (a) received via the Internet in response to Internet transmissions by the providing node, and (b) displayed on at least a portion of said display without the user providing an input subsequent to said steps of first transmitting, first receiving and first presenting to which said one or more additional advertising presentations are responsively provided;
• second transmitting, via the Internet, data indicative of an action by the user in response to one of said first and said additional advertising presentations, wherein said data is transmitted:
• (a) from said user node, and (b) to a destination node of the Internet, said destination node identified at said user node by destination Internet link information used for transmitting said data;
• second receiving, via the Internet, another presentation for presenting to the user at said user node, wherein said another presentation is responsive to said action by the user.

A method of advertising on the Internet, comprising:

• for each of one or more users accessing the Internet, the following steps are performed:
• receiving, at an Internet providing node and from a user node by which the user accesses the Internet, an Internet request for one or more display presentations of an interactive service, wherein said request has associated therewith an Internet address for contacting the providing node, and wherein said interactive service is interactive via the Internet between said providing node and the user;
• transmitting to the user node, in response to said Internet request (a) and (b) following:
• (a) said one or more display presentations of said service for presenting on at least a portion of a display for the user node, and
• (b) one or more advertising presentations, wherein a first of said advertising presentations is also displayed on at least a portion of said display with at least one of said display presentations;
• wherein, over time, one or more additional of said advertising presentations are presented on at least a portion of said display without the user providing an input having a corresponding next response that presents said one or more additional advertising presentations;
• wherein at least one of said first and said additional advertising presentations is capable of responding to an action by the user by transmitting, via the Internet, data indicative of said action to a destination Internet node, wherein said destination node is identified by destination Internet link information, provided in said step of transmitting, for contacting said destination node with said data.

A method of advertising on a network, comprising:

• for each of one or more users accessing the network, the following steps are performed:
• first transmitting, from the user, a corresponding request for accessing a providing node of the network, said providing node provides one or more interactive display presentations, wherein said request has associated therewith a network address for identifying the providing node;
• first receiving, from the providing node via the network, said one or more interactive display presentations for presenting on at least a portion of a display of a user node by which the user accesses the network, and wherein said interactive display presentations are interactive, via the network, between the user and said providing node;
• first presenting, by the user node, concurrently with at least one of the interactive display presentations, a first advertising presentation for providing information related to one of a product and a service, wherein said first advertising presentation is received via the network from some node of the network, and displayed on at least a portion of said display;
• second presenting, by the user node over time, one or more additional advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein each of at least most of said additional advertising presentations is:
• (a) received via the network from said some node, and
• (b) displayed on at least a portion of said display without the user providing an input that causes said additional advertising presentation to be displayed;
• second transmitting, via the network, data indicative of an action by the user in response to one of said first and said additional advertising presentations, wherein said data is transmitted:
• (i) from said user node, and
• (ii) to a destination node of the network, said destination node identified at said user node by a destination network address used for transmitting said data;
• second receiving, via the network, another presentation for presenting to the user at said user node, wherein said another presentation is responsive to said step of second transmitting.

A method for providing advertising related information while playing a game on the Internet, comprising:

• contacting a game playing Internet site by a user at a user Internet station;
• transmitting user identification information prior to the user playing an instance of the game, wherein said user identification information is used to identify additional personal information related to the user for use during at least one subsequent instance of the game;
• initiating said at least one instance of the game by the user at the user Internet station, wherein said at least one instance includes a plurality of user plays;
• first receiving, by the user, one or more advertising related presentations for presentation during a playing of said at least one instance of the game, wherein at least one of said advertising related presentations accesses Internet site identifying information for contacting an additional Internet site different from said game playing Internet site, said additional Internet site having an additional presentation responsive to input by the user to said at least one advertising related presentation;
• transmitting, for said at least one advertising related presentation, user response data to said additional Internet site, wherein said user response data is indicative of one or more inputs by the user to said at least one advertising related presentation;
• and
• second receiving, by the user Internet station, another advertising related presentation providing additional information about a product or service advertised in said at least one advertising related presentation.

A method of advertising on the Internet, comprising:

• for each of one or more users accessing the Internet, the following steps are performed:
• providing, by the user, information for a subsidized Internet access from an Internet service provider;
• connecting, by the user, to the Internet via said Internet service provider;
• first receiving, from a first Internet site via the Internet, a first transmission of one or more advertising presentations for presenting on at least a portion of a display of a user node by which the user accesses the Internet, wherein said first transmission is in response to first said step of connecting;
• first presenting, by the user node, concurrently with at least one of the advertising presentations, a collection of one or more Internet presentations from one or more Internet sites different from said first Internet site;
• second receiving, by the user node over time, one or more additional advertising transmissions for presenting to the user concurrently with said collection of Internet presentations, each said additional advertising transmission for providing information related to one of a product and a service, wherein each of at least most of said additional advertising transmissions is:
• (a) received via the Internet from said first Internet site, and (b) displayed on at least a portion of said display independently of the user providing a corresponding request to said first Internet site;
• second transmitting, via the Internet, data indicative of an action by the user in response to a presentation of one of said first and said additional advertising transmissions, wherein said data is transmitted:
• (a) from said user node, and (b) to a destination node of the Internet, said destination node identified at said user node by destination Internet link information used for transmitting said data;
• second receiving, via the Internet, another presentation for presenting to the user at said user node, wherein said another presentation is responsive to said action by the user.

A method for providing advertising related information while playing a game on a communications network, comprising:

• performing the following substeps (A1) through (A2) for each of a plurality of users:
• (A1) providing, in response to a request on the communications network by the user, access to an instance of the game for playing by the user, wherein the instance includes a plurality of user plays;
• (A2) transmitting one or more advertising related presentations to the user for presentation during a playing of the instance of the game, wherein for at least a duration of time between a pair of some of the user plays, a first of said one or more advertising related presentations is presented to the user, wherein said first advertising related presentation was not presented to the user during the instance of the game between a different pair of some two of the user plays, and wherein for at least one of said advertising related presentations, (a) and (b) following hold:
• (a) said at least one advertising related presentation has associated therewith network linking information identifying a corresponding one of a plurality of nodes connected to the communications network, said network linking information being identical for transmissions of said at least one advertising related presentation for at least most of the users;
• and
• (b) said at least one advertising related presentation is capable of providing a responsive transmission for transmitting on the communications network, corresponding data related to one or more responses by the user to said at least one advertising related presentation;
• providing advertising related information to a first advertiser for said at least one advertising related presentation, wherein said advertising related information is obtained using said corresponding data for said at least one advertising presentation.

A method for providing product or service information while playing a game using a communications network, comprising:

• performing the following substeps (A1) through (A3) for each of a plurality of users:
• (A1) receiving, at a first network site, a communications network request from the user to play a corresponding instance of the game, wherein the corresponding instance includes a plurality of user plays, wherein for each of at least some of game play network transmissions to the user for said plays, said transmission is dependent upon a most recent previous network transmission from the user, and at least some of said game play transmissions have different visual displays for different users;
• (A2) providing for presentation to the user, at a second network site, one or more presentations for presentation during a playing of the corresponding instance of the game, wherein between some two of the user plays there is one of said one or more presentations presented to the user, wherein said presentations are for relating information about one or more purchasable products or services, or for receiving information from the user about purchasable products or services;
• wherein said step of providing includes the following substep (A3):
• (A3) transmitting, to the second network site, at least one of said presentations having a capability for (i) and (ii) following:
• (i) receiving data, wherein said data is related to one or more responses by the user to said at least one presentation presented to the user, and (ii) transmitting, in response to an action by the user, said data on the communications network to a predetermined network site, using a network identity for the predetermined network site available at the second network site, wherein said network identity does not identify said first network site as said predetermined network site;
• wherein said data is used for selecting a second presentation for presenting for presenting to the user during said corresponding game instance.

A method for providing information regarding products or services while playing a game using a network, comprising:

• (A1) providing, at a network site on said network, access to a plurality of presentations for presenting to a plurality of users, wherein at least some of said presentations have corresponding network linking information for identifying a corresponding site on the network, and each of said at least some presentations provide:
• (a) information about one or more purchasable products or services, and (b) a capability for receiving a corresponding response from the user related to the one or more purchasable products or services;
• performing the following substeps (A2) and (A3) for each of some of the users:
• (A2) receiving a request for playing an instance of the game by the user using the network;
• (A3) transmitting, via the network, a particular one of said at least some presentations to the user for presentation between some two user plays of the game instance, wherein said particular presentation also has a capability to transmit data indicative of a said corresponding response by the user to said corresponding site on the network identified by said corresponding network linking information;
• wherein said data, once received at said corresponding site, is used for one of:
• evaluating an effectiveness of at least one of said presentations, determining another presentation for transmitting to the user, providing a product, and providing a service.

An apparatus for playing a game using the Internet, and providing a presentation related to at least one of a product and a service during the game, comprising:

• a game playing engine, accessible via a first Internet site, said engine capable of playing a game with each of a plurality of users, each of said plurality of users at a corresponding Internet accessible station, wherein communications on the Internet are used;
• a controller for controlling network game play transmissions to the Internet accessible stations, wherein between some two plays at a first of the Internet stations during a playing of the game with a first of the users, at least one presentation of a plurality of presentations is presented using presentation information transmitted by said controller via the Internet, and wherein said presentation information includes:
• (a) advertising information concerning at least one of:
• a corresponding product and a corresponding service, (b) Internet linking information identifying an additional presentation to be obtained from a second Internet site, (c) a capability for allowing said at least one presentation to receive one or more data items related to one or more actions by the first user directed to said at least one presentation, and (d) a capability to transmit, upon activation of said Internet linking information by the first user, said one or more data items to said second Internet site;
• wherein one or more user response processing modules at the second Internet site uses data obtained from said one or more data items for at least one of:
• evaluating an effectiveness of said at least one presentation, determining another of the presentations for transmitting to the first user, providing a product to the first user, providing a service to the first user, purchasing the corresponding product by the first user, and purchasing the corresponding service by the first user.

A method of presenting at least one of a product and a service while playing one or more games on a network, comprising:

• for each of a plurality of users the following steps (A1) through (A3) are performed:
• (A1) first determining, in response to a network request by the user, a particular presentation, from a plurality of presentations, to present to the user at a corresponding user node of the network, wherein said presentations are used for presenting information about at least one of a product and a service, and said particular presentation includes addressing information for a destination site of the network for receiving user responses to said particular presentation;
• (A2) playing, with the user, a corresponding instance of one of the games, wherein the instance includes one or more user plays and wherein for each of at least most of the users playing the game concurrently, a different display of tokens for the game is presented from that displayed to most other users;
• (A3) first presenting to the user during the playing of a portion of the corresponding instance, said particular presentation via the network;
• wherein a data item indicative of an action in response to said particular presentation is transmitted to said destination site wherein said data item is used for one of:
• evaluating an effectiveness of said particular presentation, selecting another presentation for presenting to the user, providing a product, providing a service to the user, purchasing a product, purchasing a service, and providing information for influencing the user on a predetermined issue.

A method of viewing a presentation related to one of a product and a service while playing a game on a network, comprising:

• accessing the network by a first user via a first network service provider, and by a second user via a different second network service provider;
• communicating by each of the first and second users with a network site that provides network access to one or more games capable of being played using communications on said network, wherein each of said first and second users use a common network address for communicating with said network site;
• playing a first instance of one of said games using communications between said first user and said network site;
• presenting a first presentation to the first user, wherein said first presentation is displayed between some two plays of the instance and wherein said first presentation provides information about a product or service;
• replacing said first presentation by a second presentation for display to the first user between a different two plays of the first instance of the game, wherein said second presentation provides information about a product or service;
• detecting an action by the first user in response to one of said first presentation and said second presentation;
• transmitting one or more data items indicative of said action to a particular network site corresponding said one presentation;
• receiving another presentation for presenting to the first user during a playing of the game instance, said another presentation responsive to said step of transmitting.

A method of viewing a presentation related to one of a product and a service while playing a game on a network, comprising:

• providing access to the network via a first user node;
• communicating with a second network node that provides network access to one or more games capable of being played using communications on said network;
• transmitting game plays, via the network, between said first user node and said second network node for one of said games;
• presenting a first advertising presentation to said first user node, wherein said first advertising presentation is presented during a first instance of the game and wherein said first advertising presentation is capable of being replaced by a different second advertising presentation;
• detecting an action in response to said first advertising presentation by said first user node during the first instance of the game;
• first transmitting a data item indicative of said action on said network;
• second transmitting to said first user node, another advertising presentation, wherein said another advertising presentation is determined using said data item.

A method of viewing a presentation related to one of a product and a service while playing a game on a network, comprising:

• communicating with a server network node that provides network access to one or more games capable of being played using communications on said network;
• playing one of said games using communications between a first user node and said server network node;
• presenting a first presentation at said first user node, wherein said first presentation is presented between two plays of the game and wherein said first presentation is capable of being replaced by a different second presentation without changing a play of the game;
• detecting an action in response to said first presentation;
• transmitting a data item indicative of said action to a second network node;
• providing, in response to said data item, information related to the purchase of at least one of a product and a service.

A method of presenting an Internet presentation, comprising:

• providing a first presentation, via the Internet, to a user Internet accessible node;
• activating, in response to an Internet request by the user via an Internet connection to the user Internet accessible node, an instance of a first Internet service, wherein said first presentation is presented at least during an interval between Internet transmissions for two user inputs to the instance of the first service, and said first presentation is not presented in response to an Internet input by the user, during said Internet connection, and wherein said first presentation provides information relating to at least one of a purchasable product and a purchasable service;
• receiving data, via a communication on the Internet, indicative of an action by the user in response to said first presentation being presented to the user, wherein said communication uses an Internet address, available at the user Internet accessible node, for determining a destination of said data;
• determining a second presentation for presenting to the user, wherein said second presentation is determined using said data, said second presentation also providing information relating to one of a purchasable product and a purchasable service;
• transmitting to the user, via the Internet, said second presentation for presenting to the user during said Internet connection.

A method of providing a presentation to each of one or more users of a communications network, comprising:

• performing for each of the one or more users, steps (A1) through (A3) following:
• (A1) providing access to a network server node for allowing network access to a network service, wherein said network server node presents one or more interactive service presentations to each user:
• (a) during an activation of the network service from a network client node via the network, and (b) substantially asynchronously from most other users, said interactive service presentations providing interactive communications between the user and said network server node via the network;
• (A2) presenting concurrently with the interactive service presentations at the network client node, a first advertising presentation for providing information related to one of a purchasable product and a purchasable service, wherein said first advertising presentation is transmitted during the activation of the network service, and said first advertising presentation is capable of being replaced by a different, second advertising presentation for presenting during the activation of the network service, and wherein at least one of said service presentations for presenting on the network client node is determined without regard to which one of said first and second advertising presentations are also transmitted to the user for concurrent presentation;
• (A3) receiving data, via a communication on the network, indicative of an action by the user in response to said step of presenting;
• and
• evaluating, using said data, an effectiveness of at least one of said first and second advertising presentations.

A method of providing a presentation on a network, comprising:

• activating, in response to a request by a user, a service accessible from a first node of the network, wherein one or more interactive service presentations are presented to the user during an activation of the service by a network user node from which the user accesses the network, at least some of said interactive service presentations transmits communications on the network between said first node and said user node;
• presenting concurrently with the service presentations at the user node, a first advertising presentation for providing information related to one of a product and a service, wherein said first advertising presentation is transmitted on the network for display during the activation of the service, and a display of said first advertising presentation is capable of being replaced by a display of a different, second advertising presentation during the activation of said service, wherein at least one of said service presentations, for presenting on the user node, is determined without regard to which one of said first and second advertising presentations is presented concurrently to the user with the at least one service presentation;
• wherein said first advertising presentation includes network link data that includes a network identifier identifying another presentation at a second node of the network different from said first node, and wherein said first advertising presentation is activated for requesting said another presentation by the user providing an input related to a position of a display of said first advertising presentation.

A method of providing a presentation on a network, comprising:

• activating a network service accessible from a first network node via the network, wherein one or more interactive service presentations are presented to a user during an activation of the network service by a network user node from which the user accesses the network;
• inputting, by the user, service related information during a presentation of the service presentations for transmitting said information, via the network, to said first network node during the activation of the network service;
• presenting concurrently with the service presentations at the network user node, a first presentation for providing information related to one of a product and a service, wherein said first presentation is transmitted for display during the activation of the network service, and a display of said first presentation is replaced by a different, second presentation during the activation of said network service substantially independently of any user input, wherein at least one of said service presentations for presenting on the network user node is determined without regard to which one of said first and second presentations is presented concurrently with the at least one service presentation to the user;
• wherein said first advertising presentation includes network link data that includes a network identifier identifying another presentation;
• activating, by the user, said first presentation for requesting said another presentation, wherein the user provides an input related to a position of a display of said first advertising presentation;
• presenting said another presentation at the network user node;
• providing product or service purchasing data to said another presentation;
• and
• receiving the product or service in response to said step of providing.

A method of providing information regarding products or services on the Internet, comprising:

• transmitting, via the Internet, from a first Internet accessible node, first information for storing at a second Internet accessible node, wherein said first information is capable of being utilized in subsequent Internet communications between the first Internet accessible node and the second Internet accessible node;
• wherein for each of a plurality of subsequent different Internet connections by the second Internet accessible node, the following steps (a) and (b) are performed during the subsequent different Internet connection:
• (a) receiving, via the Internet, at the first Internet accessible node, second information from said second Internet accessible node, said second information indicative of at least a presence of said first information;
• (b) causing, via one or more Internet transmissions from said first Internet accessible node, one or more of a plurality of presentations to be transmitted to said second Internet accessible node when a presence of said first information is detected on said second Internet accessible node;
• wherein the following (i) through (iii) occur during at least one of said subsequent different Internet connections:
• (i) an instance of said one or more of the presentations are transmitted during an activation of a desired Internet service accessible via said first Internet accessible node, wherein said activation is activated by a user at the second Internet accessible node for substantially immediate interaction therewith,
• (ii) a display of at least a first of said instance presentations is replaced by a display of a different second of said instance presentations, and
• (iii) substantially all outputs from the activation of the desired Internet service, in response to Internet transmissions from the second Internet accessible node related to the activation, are determined without regard to which of said instance presentations is displayed at the second Internet accessible node.

A method for providing product or service information while playing a game, comprising:

• performing the following substeps (A1) through (A4) for each of one or more users:
• (A1) initiating an instance of the game for playing by the user, wherein the instance includes a plurality of user plays, wherein said instance uses transmissions on a communications network;
• (A2) presenting over time a plurality of presentations to the user during a playing of the instance of the game, wherein said presentations are presented independently of user input, and wherein said presentations are for relating information about one or more purchasable products or services, or for receiving information from the user about purchasable products or services;
• (A3) transmitting data by the communications network from the user to a site on the communications network, wherein said data is related to one or more responses by the user to at least one of said presentations presented to the user;
• and
• (A4) receiving from said network site, a second of said presentations for presenting to the user, wherein said second presentation is determined using said data.

A method for providing information regarding products or services while playing a game using a network, comprising:

• performing the following substeps (A1) through (A3) for each of one or more users:
• (A1) providing, at a network site on said network, access to a plurality of presentations for presenting to the user, wherein said presentations provide at least one of:
• (a) information about one or more purchasable products or services and (b) a capability for receiving a response from the user related to one or more purchasable products or services;
• (A2) initiating an instance of the game for playing by the user using the network;
• (A3) causing a display, using transmissions via the network, of one or more of said presentations to the user during a playing of the game instance, wherein there is at least one corresponding presentation of said presentations displayed to the user to which the user is able to enter a response, said response including an input by the user for activating a hyperlink on a display of said corresponding presentation, wherein said hyperlink, when identified by user input, activates a display of an additional presentation;
• receiving, via said network, data related to one or more of the responses by the users to said hyperlinked additional presentations;
• and
• using said data from said one or more users for one of:
• evaluating an effectiveness of at least one of said presentations, determining another of said presentations for transmitting to the user, providing a product to the user, providing a service to the user, and charging an advertiser of one of said presentations.

A method of providing a presentation on a network, comprising:

• activating a network service accessible at a first network node, via the network, wherein one or more interactive service presentations are presented to a user during an activation of the network service by a network user node from which the user accesses the network, and an interactive content is provided by at least one of said service presentations, said content concerning the service;
• receiving, at the first network node and during the activation of the network service, network transmissions from the user node for one or more interactions between the user and said interactive service presentations concerning said interactive content;
• responding, by the first network node, to at least one of said network transmissions prior to receiving some next one of said network transmissions from the user;
• determining a particular one of a plurality of advertising presentations wherein said advertising presentations are used for presenting to the user information about at least one of a product and a service, and wherein said particular presentation includes network link data for identifying another presentation related to said particular presentation, said network link data associated with a corresponding one or more positions on a display of said particular presentation;
• providing, for display concurrently with a display of at least some said interactive content of the service presentations at the network user node, said particular advertising presentation, wherein a display of said particular advertising presentation is activated for providing said another presentation to the user when the user provides an input identifying one of said one or more positions on a display of said particular presentation, and wherein said interactive content is substantially unaffected by which of said advertising presentations is identified in said step of determining as said particular presentation.

An apparatus for providing product or service information to one or more users while each user is playing a game on a communications network, comprising:

• means for playing, with each user, a corresponding instance of the game, wherein the corresponding instance includes a plurality of user plays transmitted on the communications network;
• means for determining one or more presentations to present to each user during a playing of the corresponding instance of the game, wherein between some two of the user plays by the user there is one of said one or more presentations presented to the user, wherein said presentations are transmitted to the user via the communications network, and wherein said presentations are for relating information about one or more purchasable products or services, or for receiving information from the user about purchasable products or services;
• means for receiving data transmitted by the communications network by at least one of the users, wherein said data transmitted by the at least one user is related to one or more responses by the user to at least one of said presentations presented to the user;
• and
• means for selecting a second of said presentations for transmitting to the at least one user, wherein said means for selecting uses said data for determining said second presentation.